FCB Inferno wins BMW UK account

BMW: 'become electric' campaign
BMW: 'become electric' campaign

FCB Inferno has won BMW's UK creative account, ending WCRS's 35-year relationship with the car marque.

The agency beat BMB, SapientNitro and Soul, in addition to the incumbent Engine Group, to win BMW’s integrated marketing services account.

The result also affects Dare, which has worked alongside WCRS on BMW’s UK account, focusing on digital campaigns, since 2008.

Although Engine's WCRS and Partners Andrews Aldridge will no longer work with the brand, the group's sponsorship agency Synergy will continue to work on sponsorship activation as that business was not included in the pitch.

The pitch began in January and was handled by AAR.

BMW has worked with WCRS in the UK since the agency was founded in 1979.

A spokesman for BMW had not returned requests for comment by the time of publication.

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