Katy Woodrow-Hill, the head of planning at Dare, explains how brands can be more than a company that just sells products.
How to become a "doing" brand was the talking point at this week’s Dare Sessions hosted at Google’s London HQ.
Speakers at the event included the ex-Red Bull marketer, Heidi Cohu, who is now the global brand communications and creative director at Bacardi, Charlotte Morton, the head of creative agency partnerships at Google, and Woodrow-Hill.
In the video below, Woodrow-Hill gives her top tips for taking clients into a "doing" strategy.
In the video above, Woodrow-Hill gives her top tips for taking clients into a ‘doing’ strategy.
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