Foxy Bingo appoints The Engine Group for brand redesign

Foxy Bingo: hires The Engine Group for brand redesign
Foxy Bingo: hires The Engine Group for brand redesign

Foxy Bingo, the Bwin.Party Digital Entertainment-owned website, has appointed The Engine Group to develop a new brand design.

The account will be led by Engine’s direct digital agency Partners Andrews Aldridge.

Foxy Bingo's main advertising account is held by The Biscuit Agency. This month, Bwin.Party Digital Entertainment appointed UM London to its £8 million media planning and buying business. The appointment followed a competitive pitch and the incumbent was Concord.

Polly Jones, a managing partner at PAA, said: "We’re firm believers in connected, and sometimes provocative, ideas to lever success and we’re bringing our expertise in this to bear on Foxy Bingo’s current digital experience to boost its popularity even further."

Following its appointment, UM London negotiated the renewal of Foxy Bingo’s sponsorship of ‘The Jeremy Kyle Show’ on ITV. The brand has sponsored the show since 2008.

 

 

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?