Havas Media scoops £7m Pernod Ricard

Malibu: owner appoints Havas Media to planning and buying business
Malibu: owner appoints Havas Media to planning and buying business

Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum.

Goodstuff Communications was involved at an earlier stage of the process.

Havas Media had handled the business before Vizeum’s appointment in 2006. A spokesman for the agency, whose sister shop Havas Worldwide works on Pernod Ricard’s advertising, declined to comment.

Patrick Venning, the marketing director at Pernod Ricard UK, said: "We are currently undertaking negotiations and will be in a position to announce the appointed agency shortly."

Pernod Ricard spent £6.9 million on media in the year to September 2012, according to Nielsen.

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