Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum.
Goodstuff Communications was involved at an earlier stage of the process.
Havas Media had handled the business before Vizeum’s appointment in 2006. A spokesman for the agency, whose sister shop Havas Worldwide works on Pernod Ricard’s advertising, declined to comment.
Patrick Venning, the marketing director at Pernod Ricard UK, said: "We are currently undertaking negotiations and will be in a position to announce the appointed agency shortly."
Pernod Ricard spent £6.9 million on media in the year to September 2012, according to Nielsen.
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