Havas Worldwide London has won the digital account for the organic baby food brand Ella's Kitchen.
The agency already works on its advertising account but has now been tasked with delivering a digital strategy to engage with existing and new consumers.
Havas Worldwide London will work across all of Ella’s Kitchen's digital and social media channels on innovation, creative campaigns, tech development, eCRM and SEO.
Russ Lidstone, the Havas Worldwide London chief executive, said: "We have loved working with Ella's Kitchen over the course of the last three months, and we're delighted that we can now build on the fantastic brand ideas we've been developing to cover digital too, and ensure that all communication is fully integrated, with digital at the core."
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