Now hires Dave Towers to head up design division

Dave Towers: to lead new design division at Now
Dave Towers: to lead new design division at Now

Now has appointed the designer Dave Towers to head up a new design division.

The creative agency is launching a design division because it is increasingly being asked to develop brands for its clients. Towers, who will become the head of design, had previously worked for the agency on a freelance basis.

John Townshend, the creative partner at Now, said: "The line between brand design and advertising is disappearing, with clients’ increasing need for integration.

"We are increasingly being asked to develop brand positionings, look and feel, and tone of voice for our clients. Nuffield Health, Butlin’s, the Garden Centre Group are just a few examples we are currently working on."

Towers started his career at Fallon and was the head of design at TBWA before joining Lowe to lead design there. Towers has won a D&AD pencil for his work on Stella Artois, and also recently won a Creative Circle Gold for his Yell posters.

Towers said: "Design is a critical tool to make marketing more effective, and I was impressed by Now’s commitment to doing things differently."

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?