Iggy Pop fronts Swiftcover insurance ad

LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance.

The campaign, by MWO, broke on Sunday with a 30-second TV execution.

The ad shows Pop lauding the benefits of Swiftcover, which enables him to locate his important documents more easily.

Tina Shortle, the marketing director at Swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one which we think will create great stand out in this highly competitive marketplace."

Swiftcover will also sponsor Sky's 2009 sci-fi season, and will run radio, outdoor and online executions.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened