Jamie Oliver's food chain in hunt for advertising agency

Jamie’s Italian: high-street chain has hired Oystercatchers
Jamie’s Italian: high-street chain has hired Oystercatchers

Jamie Oliver's high-street restaurant chain, Jamie's Italian, has appointed Oystercatchers to oversee the hiring of its first advertising agency.

The intermediary has already approached agencies to invite them to pitch for what is understood to be a national brief promoting the chain. Oystercatchers was not available for comment.

Jamie’s Italian is positioned as an "authentic, affordable Italian restaurant" and has launched ambitious expansion plans. Established as a rival to Carluccio’s, also backed by a celebrity chef, Antonio Carluccio, Jamie’s Italian has more than 30 restaurants in its national chain and is expanding globally.

Oliver and the Italian chef Gennaro Contaldo founded Jamie’s Italian in Oxford in 2008. Oliver worked with Contaldo at London’s Neal Street Restaurant in the early 90s.

As well as the UK chain, Jamie’s Italian has restaurants in Australia, Dubai, Ireland, Russia, Singapore and Turkey.

Since ending his long-term relationship with Sainsbury’s in 2011, Oliver’s commercial deals have included devising a "deli-inspired" lunchtime range of food with Boots and starring in a Philips ad campaign for its HomeCooker range.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?