LONDON - Kellogg's is going back to its roots with a new campaign emphasising the value of its Corn Flakes.
The ad by Manchester agency Cheethambell JWT, intends to remind consumers that the product is still value-for-money - at 10p per serving - during the current tough economic times.
Mike Taylor, Kellogg’s UK head of sales, said: "We know in a time of recession, people turn to brands which offer consistent reassurance, backed by a strong pedigree.
"That’s why our heritage features so strongly in this activity."
The creative features the changing image of a Corn Flakes cereal box, from the first packet designed by Kellogg’s to the current version on supermarket shelves today.
The TV and national print campaign will run from November to January.
Cheetham Bell JWT
Matt Crosby & Richard Sorenson
The Mob Film Company
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