Kwik Fit confirms ad review

Kwik Fit: 'the love your car deserves' by Adam & Eve/DDB
Kwik Fit: 'the love your car deserves' by Adam & Eve/DDB

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

Campaign revealed yesterday that Adam & Eve/DDB had decided it would not seek to continue its relationship with Kwik Fit when its current contract expires in October.

Kwik Fit’s in-house marketing team will handle the review itself. Although a number of agencies are already in the running, Kwik Fit said in a statement that additional agencies should email their interest.

Antonia Noone, the head of marketing at Kwik Fit, said: "We have had a very good relationship with Adam & Eve/DDB and they have created some effective campaigns to support the brand. We are very grateful for their support over more than a decade.

"However, we feel that the time is right to review our approach to above-the-line activity and we accept that the Adam & Eve/DDB team do not wish to take part in that review."

Itochu, the Japanese conglomerate, bought Kwik Fit in 2011 for £637 million from PAI Partners, the French private equity company. The company’s management is currently overhauling Kwik Fit’s 600 sites.


Get the latest marketing, advertising, media and digital jobs to your inbox.

Create an alert now
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners