MasterCard reviews $200m media

MasterCard: sister shop McCann Erickson handles advertising
MasterCard: sister shop McCann Erickson handles advertising

MasterCard has launched a review of its estimated $200 million global media planning and buying account.

The company issued RFIs to agencies this week and will run the pitch from its head office in Purchase, New York.

UM has worked with MasterCard in various markets since the agency was founded in 1997. It won the US business in 2010 in a move that consolidated all of the company’s media into the shop.

Raja Rajamannar became the chief marketing officer in September. He replaced Alfredo Gangotena, who was in the role for three years.

UM declined to comment. MasterCard did not respond to requests for comment.

UM’s sister Interpublic agency McCann Erickson handles MasterCard’s global advertising.

The company spent $182 million in the top 12 markets in 2011, according to Recma.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?