McCann out of global HSBC pitch

HSBC: bugs by JWT London
HSBC: bugs by JWT London

McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another unnamed global bank.

The agency was one of five shortlisted by HSBC, along with BBDO, Grey, Saatchi & Saatchi and the incumbent, JWT.

Sources close to HSBC claimed the agency was asked to drop out because of recent changes to its management team.

It leaves McCann parent company IPG without a role in the contest, which is now between the two WPP shops, Omnicom and Publicis Groupe.

A McCann spokesperson said: "It was a mutual agreement with HSBC that we decided to pull out of the pitch. We’re in a pitch with another global bank."

The spokesperson denied the decision was related to IPG’s replacement of McCann Worldgroup chief executive Nick Brien with Harris Diamond last week.

HSBC called the media and creative review in October after eight years with WPP agencies JWT and Mindshare.

The bank is this week reported to be in talks about selling its 15.6% stake in China's second-biggest insurer, Ping An.

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