McDonald's "McDonald's unbranded" by TBWA\Paris

McDonald’s has launched a print and outdoor campaign across France that doesn’t feature any branding. The ads were created by TBWA\Paris and comprise close-up photos of McDonald’s food without any words. The creative director was Jean-François Goize and the photographer was Sue Atkinson.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?