Metro picks Creative Orchestra for ad campaigns

Metro: hires Creative Orchestra to handle its advertising business
Metro: hires Creative Orchestra to handle its advertising business

Metro, the free newspaper owned by Daily Mail & General Trust, has appointed Creative Orchestra to handle its advertising.

Creative Orchestra was appointed after a competitive pitch that Metro ran itself. The agency will work with Metro’s marketing team to create trade and consumer advertising campaigns.

In particular, Creative Orchestra will be charged with spreading the word about Story, Metro’s in-house creative agency that writes advertorials for clients.

Karen Wall, the executive director at Metro, said: "We were really impressed with Creative Orchestra. They have relevant experience tackling trade briefs and some great ideas around developing our brand to consumers. We are really looking forward to working with the team."

Metro's incumbent creative agency was Dare, which won the account in January 2013 after a pitch that was handled by ISBA.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?