Pick of the Week - Adam & Eve/DDB, John Lewis

Jeremy Lee picks John Lewis' "the journey" by Adam & Eve/DDB:

"Christmas time - as Cliff Richard sang - is a time for giving, a time for getting. And the snowman in this ad goes to admirable efforts to get a pair of gloves, a hat and a scarf for his snowlady friend. There are a lot of schmaltzy retailer ads at the moment, but John Lewis manages to avoid cheap sentiment in favour of something quite charming." The ad was created by Frank Ginger and Shay Reading, and directed by Dougal Wilson through Blink.


Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners