Pick of the week: Marmite, Adam & Eve/DDB

James Swift is risking life and limb to say he loves the Marmite ad: "Marmite has come out with an amusing and irreverent spot that encapsulates the brand. Everything else is just gravy – or, rather, yeast extract." It was created by Nick Sheppard and Tom Webber, and directed by James Rouse through Outsider.

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