Puma Sync "dance dictionary" by Grey London

Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail. Activity includes a TV ad that launches in Europe this week. It was created by Ryan Connolly and Henrik Ridderheim, designed by Connolly and Chris Chapman, and directed by Daniel Wolfe through Somesuch & Co. Post-production was by Hogarth and Framestore.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened