RKCR/Y&R picks up Vodafone digital

Vodafone: hires Rainey Kelly Campbell Roalfe Y/R
Vodafone: hires Rainey Kelly Campbell Roalfe Y/R

Vodafone has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its digital advertising account, estimated to be worth £10 million, after a pitch.

RKCR/Y&R, the incumbent on the brand’s creative account, will handle the business alongside its sister WPP digital marketing agency, VML, with which it partnered for the pitch.

The agencies won the business after competing head-to-head against TMW, in a pitch process handled by AAR.

Vodafone previously had a large roster of agencies including Agency Republic, Dare, Joshua G2 and SapientNitro. These were knocked out of the pitch in October.

The company’s marketing chief, Danielle Crook, who called the review in August, departed in October during the pitch process. At the time of calling the review, Vodafone said it was rejigging its UK digital agencies across direct, brand and production to achieve greater consistency.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?