Andy Sandoz, a creative partner at Havas Work Club, and Malin Hanås, a creative director at Razorfish, have signed up as team leaders for the Campaign CityLive Challenge.
The competition, which is held in partnership with MediaCo Outdoor, aims to champion innovative creative thinking in the digital out-of-home sector.
The teams will be tasked with creating an outdoor campaign for a charity using interactive tools such as geo-location data, external data feeds and live interaction.
During the competition in September, the campaigns will run on MediaCo’s network of digital screens in Manchester, supported by the digital out-of-home technology company FTP Concepts and the digital out-of-home creative specialist Enigma.
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