Schweppes hands £4m advertising account to Wieden+Kennedy

Schweppes: 2010 TV ad campaign by Mother
Schweppes: 2010 TV ad campaign by Mother

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, has handed its £4m advertising account to Wieden+Kennedy, following a split from Mother.

Schweppes contacted and briefed agencies in November last year and Wieden+Kennedy then pitched against Adam & Eve and WCRS for the account.

Coca-Cola said: "We can confirm we have appointed Wieden+Kennedy, an existing partner of the Coca-Cola Company, as our communications agency for Schweppes moving forward in the UK."

Coca-Cola said it was too soon to comment on the future brand strategy for Schweppes, but one source said the expected work would be a "big departure" for the brand.

The brand's last major ad campaign was launched by Mother in 2010, focusing on a suburban, middle-class family that reacted to chaotic situations in a casual way. The last ad used the strapline, "At the end of the day, there's always a Schweppes".

The Schweppes brand portfolio includes its range of mixers, lemonade, cordials and Abbey Well water.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


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