Soreen appoints The Red Brick Road

Soreen: appoints The Red Brick Road
Soreen: appoints The Red Brick Road

Soreen, the malt loaf brand, has appointed The Red Brick Road as its lead creative agency, following a four-way pitch.

The Red Brick Road pitched against Beattie McGuinness Bungay, Cheethambell JWT and Mother London for the work, which will lead to a £4 million campaign.

Soreen’s managing director, Paul Tripp and its marketing manager, Hannah Flannery, managed the process in house.

The Red Brick Road will work with Flannery to reposition Soreen as a "versatile snack brand".

The campaign featuring TV, print, digital and social media will run in mid-2014. It could support the new flavours of Soreen loaves launched recently to celebrate its 75th anniversary, such as the Soreen Limited Edition Chocolate Malt loaf.

Tripp said: "Not many agencies are as commercially-sharp as they are creatively-strong. TRBR really impressed us by leaving no stone unturned in their pitch, and we’re very excited about our New Year anniversary celebrations.

David Miller, the managing director of TRBR, said: "Soreen is a fantastic British brand – it is great to be developing this ATL advertising campaign to support Soreen’s iconic powerbrand status. We’re itching to get started."

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?