Strongbow "moment of truth" by St Luke's

Strongbow is unveiling a new ad as part of its "earn it" campaign. The 60-second TV spot shows various men about to take on different challenges – such as making a best man’s speech and scoring a penalty in a football match – that are amplified into surreal Herculean feats. St Luke’s created the campaign, with media planning and buying handled by Starcom MediaVest Group. The campaign includes experiential and digital activity, with the latter created by Lean Mean Fighting Machine. The TV work was written by Al Young, art directed by Julian Vizard and directed by Sam Brown through Rogue.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened