The Sun "Big Smile Giveaway" by Grey London

The Sun has launched a quirky TV ad featuring a young child singing to help the nation through the "most depressing" month of the year.

The campaign, which continues the brand's "Get involved" strapline, was created by Grey London and WPP’s Team News to promote The Sun’s "Big Smile Giveaway", a range of promotional bargains including holidays for £9.50.


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