Tata seeks shop for branding brief

Tata: compiling a shortlist
Tata: compiling a shortlist

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

The group owns more than 100 other operating companies. It has worked with advertising agencies in India but is not believed to have previously advertised as a global brand.

Tata met with about six agencies in Mumbai recent-ly, with two or three due to be shortlisted for a final round. Several UK-based agencies are involved in the process.

In the UK, Rainey Kelly Campbell Roalfe/Y&R handles Land Rover, while Tetley works with Creature, which won the tea brand’s account in July last year.

Tata declined to comment on the review.

The conglomerate has companies in business sectors spanning IT, engineering, materials, hospitality, energy, chemicals and retail.

It reported revenue of $96.8 billion (£57.6 billion) in the financial year to March 2013, 62.7 per cent of which was generated outside India.

Tata companies employ more than 540,000 people worldwide.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?