TBWA/London and Adam & Eve take home Design Lions

TBWA/London: agency's 'D rose jump store' campaign for Adidas garnered a Gold Lion in Design
TBWA/London: agency's 'D rose jump store' campaign for Adidas garnered a Gold Lion in Design

UK agencies have converted less than a quarter of their shortlisted entries in the Design Lions category of the Cannes festival.

Only four of 22 entries won an award and these included TBWA/London, which won a Gold Lion for its "D rose jump store" campaign for Adidas, and Adam & Eve/DDB London, which took home a Silver Lion and two Bronze Lions for its work on the Harvey Nichols "sorry, I spent it on myself" Christmas campaign.

OgilvyOne, Grey London and Pearlfisher all missed out on an award this year, despite being shortlisted.

Last year, UK agencies won four Gold and eight Bronze Lions in the Design Lions.

Japan was the winner of the night, taking home 17 awards, including five golds and five silvers and the USA was in second place with 12 awards, including two Gold Lions.

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