The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.
Campaign revealed that 2 Sisters Food Group was reviewing its media business in April. The incumbent, MediaCom, resigned the account amid rumours of a dispute over remuneration.
Letty Edwards, the marketing director at Fox’s Biscuits, led the process, working with Slik Media
Fox’s Biscuits plans to launch a communications campaign this year, with creative work from Mother London featuring its reoccurring animated character Vinnie, the "biscwit"-loving panda.
Goodfella’s Pizza has also appointed the Dublin-based agency The Social House as its creative agency and is planning to launch a new TV strategy later this year.
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