UK bags two awards in inaugural Product Design Lions

Amnesty International: 'freedom candles' campaign
Amnesty International: 'freedom candles' campaign

Ogilvy & Mather London and Map London have picked up two of the nine Lions awarded in the debut Product Design category at this year's Cannes festival.

The "freedom candles" work for Amnesty International by O&M London was also given the nod, alongside Map London’s "Kano kit" – a make your own computer tech product.

Just one Grand Prix was awarded in the category – for the G-Star Raw "raw for the oceans" work by FHV BBDO Amsterdam/G-Star Raw Amsterdam/Part of a Bigger Plan Amsterdam.

Overall, more than a third of the 26 shortlisted entries were successful in winning awards.

The UK only missed out on one award from its three nominations, after Native Design London’s "P7 mobile hi-fi headphones" for Bowers and Wilkins failed to convert its shortlist place to a Lion.

The jury was headed by Donghoon Chang, executive vice president of Samsung Electronics in South Korea.

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