UK second-highest shortlisted in Film Lions category

Adam & Eve/DDB: 'parachute' for Volkswagen Golf
Adam & Eve/DDB: 'parachute' for Volkswagen Golf

UK agencies have a total of 31 shortlisted entries in the Film Lions category at this year's Cannes festival, the second-highest total after the USA.

Adam & Eve/DDB London leads the way for UK agencies, with eight entries shortlisted, including its "parachute" and "rope" ads for Volkswagen, as well as work on the Harvey Nichols "sorry, I spent it on myself" Christmas campaign.

Abbott Mead Vickers BBDO has five entries on the shortlist, including its work for the Metropolitan Police and for Diageo’s Guinness brand.

Grey London, Mother and Wieden+Kennedy London have two entries apiece shortlisted for work with Schwartz, Halfords and Honda UK respectively.

Other UK agencies in the running for an award include BBH London, for its work with Waitrose, VCCP London for its "be more dog" campaign for O2, and PHD London for its work with Warner Bros.

The USA has the highest number of entries in the Film Lions category, with 96 for judges to consider, followed by the UK and then Argentina with 23 entries

Last year, UK agencies had 51 entries shortlisted in the Film Lions category and took home 22 Lions.


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