Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year's growth in UK adspend.
The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies.
Global growth is expected to be 5.4%, which is down from the 6.3% predicted in August.
China is predicted to be the fastest-growing market, up 14.7%, and Spain to be the worst performer with a 2% drop.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on