Zoopla Property Group, the digital property company, has moved its TV media planning and buying account to Goodstuff Communications from the incumbent, Vizeum, without a pitch.
Goodstuff will work on the online property brands Zoopla, PrimeLocation, SmartNewHomes and HomesOverseas. ZPG will run all other media work in-house. The company spent £9.8 million on media in 2013, according to Nielsen, and its annual TV spend is estimated to be £5 million.
Charlotte Harper, the group marketing director of ZPG, said: "Goodstuff has a proven track record with fast growth and exciting brands, and this will create an opportunity to further leverage our data analysis and deliver a more efficient media spend."
This article was first published on