Cathay Pacific unveils "epic" global campaign
HONG KONG - Cathay Pacific has launched the new global advertising campaign to accompany one of the brand’s biggest ever product design projects, led by the rollout of the airline’s new business class.
Cathay Pacific unveils "epic" global campaign
HONG KONG - Cathay Pacific has launched the new global advertising campaign to accompany one of the brand’s biggest ever product design projects, led by the rollout of the airline’s new business class.
New Aegis Media CEO reveals Asia plans
BEIJING - Jerry Buhlmann (pictured), the newly appointed global chief executive of Aegis Media, has revealed his plans to accelerate the company's business in Asia-Pacific with a focus on digital media.
United Tigers emerges victorious at MediaWorks IV
BANGKOK - Team United Tigers, headed by mentor and OMD Asia-Pacific MD Maggie Choi, has emerged victorious at MediaWorks IV, following a grueling two-day process to meet the brief set by client Asia Miles.
OMD Taiwan MD to depart
TAIPEI - Sean Chang (pictured), managing director of OMD Taiwan, will be departing at the end of May, after four years with the agency.
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Haier shifts Olympic creative to DraftFCB
Media Asia 16-May-08
QINGDAO - In a widely-anticipated move, Haier has shifted its Olympics creative assignment to key agency Draft FCB, ending its relationship with DDB, the agency appointed by former chief brand officer Larry Rinaldi.
