Additional Information
Content
Former RBS marketing boss Helen Page joins Clydesdale Bank
National Australia Bank has hired ex-RBS marketer Helen Page as chief marketing officer for its Clydesdale Bank and Yorkshire Bank brands.
Clydesdale Bank: recruited former RBS marketer Helen Page
Page, formerly managing director for marketing and innovation, UK retail, at RBS, has been appointed to lead marketing, brand and complaint-handling activity and develop a reputation for 'distinctive customer service' across the brands.
She is also understood to be leading a review of the brands' ad accounts, currently held by The Union.
Page left RBS in 2011, seven years after joining as brand director for NatWest. Prior to this, she held senior marketing roles with Argos and Abbey.
Page led the development of RBS and NatWest's ongoing 'Helpful banking' marketing strategy, promising to reform its retail bank operations to be more helpful to customers.
It has been rumoured that National Australia Bank plans to offload both Clydesdale and Yorkshire banks, after posting a £183m loss in the year to September 2012.
Spanish bank Santander has been linked with a £2bn bid for the brands and their combined 316 branches.
Follow @alex_brownsellThis article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
