Brand Republic Blogs

Why Marketers need to Lean In External website

by Brand Learning, 24/05/2013

This post is provided by Sarah Williamson, Marketing Capability Director at Brand Learning, global experts in transforming Marketing Capabilities.

As a business with 80% of the board executives and 50% of the directors being female, there has been quite a lot of buzz on the subject of gender diversity around the Brand Learning office in the last few weeks, provoked by Facebook COO Sheryl Sandberg.

Brand Believers External website

by Louise Brice, 24/05/2013

Everyone has one. A drawer of tech – old mobiles, chargers, battery chargers, old cameras, that newer tech has made redundant.

I cannot quite bear to turn mine out, they remind me of good times.

by Lol and Nat, 24/05/2013

Our own planner Jamie Inman @bmbagency writes standing up. All Day Long. ”Keeps you spritely,” he says.

It’s quite funny to watch him work on a macbook atop loads of crates.

by Nathan McDonald, 24/05/2013

The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.

by @gordonmacmillan, 24/05/2013

David Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands.

by Marisa Broughton, 24/05/2013

A High Court judgement has this week confirmed that brand owners have the right to prevent rivals from using their trade marks in keyword advertising but only in specific circumstances.

Giving his judgement in Interflora vs Marks and Spencer, Justice Arnold has decided that Marks and Spencer’s use of the term ‘Interflora’ as a Google AdWord for the purpose of attracting consumers to its own ‘Flowers & Gifts’ website amounts to trade mark infringement.

Three ways big data will make you think about your online customers External website

by Doug Conely, 24/05/2013

Talk of the importance of Big Data in marketing is commonplace today and many data-driven marketers are now aware of the complexity and challenges of moving from data to information to insights to actions.

Hey, businesses: ditch YouTube and Head over to Vine External website

by Anish Patel, 24/05/2013

Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.

by Ian Moore, 24/05/2013

Our kids have been complaining that they can’t find Coke bottles with their names on. We pointed out they should be happy their own are unusual and distinctive. Their rejoinder was how come Mum and Dad’s are available?

by @gordonmacmillan, 24/05/2013

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads.

Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns.

by Katrin Jaehnke, 24/05/2013

According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion.

The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will put the Asia-Pacific in pole position in global B2C ecommerce sales, for the first time, surpassing even North America.

by Greg Taylor, 24/05/2013

The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station.

by Chris Arnold, 24/05/2013

What do you believe in? God, football, politics, vegetarianism, ethics… don’t say you don’t, we are all hard wired to believe in things. The trouble is, sometimes those beliefs deserve a little more open mindedness.

Forget the digital cluster bomb – be more like Bob External website

by John Watton, 23/05/2013

It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.

by @gordonmacmillan, 23/05/2013

The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16.

by Robert Phillips, 23/05/2013

Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.

by Jonathan Staines, 23/05/2013

There’s been a bit of a hoo-ha about Abercrombie & Fitch recently. Someone discovered an interview from 2007 in which the CEO, Mike Jeffries openly talked about their discriminatory approach to marketing: “We go after the cool kids. We go after the attractive, all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” The brand does not offer clothes for women over a US size 10 or anything over ‘large’.

by Greg Taylor, 23/05/2013

Forget the Fisher Price smiley-faced phone. Now children can make real calls from a real mobile all of their own. (Cheers, Andy P.)

Dubbed the BratBerry by sceptics, 1stfone is the brainchild of Ownphone and is aimed at children between four and nine.

by Sue Unerman, 23/05/2013

Britain’s Eurovision dreams have been dashed again. No great surprise that Bonnie’s song came 19th out of 26. That won’t have caused a total eclipse of the national heart.
What is a surprise is that academic research from a noted music college has conclusively proved that this is a perfectly fair and just result. Denmark triumphed on merit alone. European politics had no part in it. According to this recent research, there is no truth at all in the idea (widely believed over here) that the voting essentially involves friendly countries doing each other favours, while countries who may have thrown their military or diplomatic weight around in the past get treated less generously.

by Tom Ollerton, 23/05/2013

Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.

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