Brand Republic Blogs

It’s a book, dufus External website

by Lolly and Nat, 13/02/2012

In the future, will people know what a book is?

You know, the actual object that gets dusty and smells a bit like old coats. Not the virtual file that you load onto your digital reader.

by Sean Walsh, 13/02/2012

Which football team is ruling the Social Media roost in this month’s EPL infographic? This February we have added a few new metrics and treats to the infographic, including: ‘How many people are talking about’ stats, who has lost Twitter followers, who has the Premier League’s fastest growing Facebook Page this season and what has been the best Social Media campaign of the month?

by @gordonmacmillan, 13/02/2012

This must be a first @MitsubishiUK has puts its media buying task out to pitch via Twitter.

I’m sure it told its existing agency, Manning Gottlieb OMD, but it is an interesting way to run a pitch.

by Greg Taylor, 13/02/2012

Tokyo department store Takashimaya is stopping shoppers in their tracks with a Valentines Day display featuring an android mannequin. The lifelike female android smiles, nods and even yawns at people. (tx to Elliot)

by Saman Mansourpour, 13/02/2012

Forget Big Society, if you haven’t already, and embrace Digital Society, because that has been the actual focus for many people over the past three years.

Social media, social engagement, open data, social commerce are all buzzwords for how corporate marketing teams armed with their brands can prize the lid off our little digital communities and sell their wares. Social Media evangelists will insist that keeping the social space pure and free of marketing should remain the goal and advocacy will drive deserving businesses to succeed. But the mathematicians have already proved that the volumes don’t exist and commercially this just doesn’t work.

by @gordonmacmillan, 13/02/2012

The new owners of MySpace, Specific Media which partnered with Justin Timberlake to buy the one time social network leader in June 2011, are to reveal that the bleed of users at the refocused social networking site has abated.

by Heather Westgate, 13/02/2012

When the recession hit hard three years ago, some very influential marketers predicted that things would never be the same again. In many ways, this has proved to be the case – whilst things are now on more of an even keel, most business sectors seem to be characterised by a sense of ongoing uncertainty.

by George Parker, 13/02/2012

Maybe it’s just my cynical nature, overlaid with generous helpings of schadenfreude, but the current overwhelming hype concerning Facebook’s billion, trillion, gazillion dollar IPO is starting to smell a bit like “boo.com” to me… Anyone remember those darlings of the dot com implosion era?

by @gordonmacmillan, 13/02/2012

Another weekend another clutch of Sun journalists have been arrested. This time five were arrested and bailed “over allegations of inappropriate payments to police”.

The infection that quickly killed the News of the World appears to be sapping the Sun. The arrests were the second round at the Sun and over the weekend and led to some calling for Rupert Murdoch to sell the paper and be done with his rotten British tabloid business, which has tarnished his global media empire.

by Mark Tomkins, TDA, 13/02/2012

Direct marketing champions come in the most unlikely of guises. This week, for instance, BBC NEWS reported trials suggesting, ‘millions of pounds could be saved by using “nudge theory” about how people behave to encourage them to pay taxes and fines’. Indeed, the Cabinet Office set up a “behaviour insight team” to study the matter and they’ve just reported their findings.

by Liam Mullins, 13/02/2012

Hello media land, happy Monday. Sorry for the absence the last couple of weeks. A combination of writers block, effective anger management coaching and a number of pitches has got in the way.

by Chris J Reed, 13/02/2012

Muppets.....

Sorry real muppets....

No I’m not talking about Evra and Suarez (and they really are BOTH muppets…..) I’m talking about real Muppets, well those muppet Muppets anyway……

by MARTIN BOWLEY, 10/02/2012

Golly, when Jeremy Lee asked me to write the odd blog I thought easy – it’s not, takes ages and the WordPress spell check thing is a nightmare.

Dave Trott gets round it
By blogging like this
Which must make
It easier to check your
Grammar and spelling
I can’t do that
And anyway it’s his style.

by Lolly and Nat, 10/02/2012

We stumbled across a fantastic recipe site this week whilst working on a brief, and what a happy stumble that was.

In case you need some inspiration for what to cook this weekend, or you love a bit of food porn, gojee is really worth a look.

by George Parker, 10/02/2012

Ooops, slight cock-up. Forgot to post a picture of Kate from my mind boggling collection housed on my basement iCray. Don’t worry, there’s lots more where this came from. No Hitler pics though… Unless you insist.
Cheers/George

by George Parker, 10/02/2012

I have to confess, I’ve been a tad tardy of late. No doubt Gordon is peeved. But, I promise to start catching up. Honest Gordo! I will post in the next day or so. Right now it’s naked Kate Moss day on AdScam, adscam so I have to post some tasty pictures. Don’t forget… Wednesday is Hitler day. I’ll be back!!!

by Louise Walters, 10/02/2012

Louise Walters, CEO of Priority Exhibitions, talks through five key ways she advises clients on how to really get the most from their exhibition stands to promote themselves at exhibitions and conferences.

by David Brennan, 10/02/2012

Deloitte's TMT 2012 predictions are as intriguing as usual and show the beautiful randomness of digital evolution. Data is not always 'black gold', addressability needs to be addressed...and mobile TV could be going places...

Google considers opening first retail store in Dublin External website

by @gordonmacmillan, 10/02/2012

Google looks like it could be following Amazon and opening a retail store. Unlike Amazon Google is reported to be planning to open its store in Europe.

We wrote earlier this week about how Amazon was planning to open its first Kindle store taking a leaf out of Apple’s book.

by Polly Becker, 10/02/2012

Last year Tesco Homeplus turned one of Seoul’s biggest subway stations (temporarily) into a virtual supermarket. Using a pre-downloaded smartphone app, commuters could scan item images, and have the groceries delivered straight to their home.