Brand Republic Blogs
Latest from the BR blogs
by @gordonmacmillan, 22/05/2013
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
by Charlotte Henry, 22/05/2013
Twitter chats can be a very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, this clearly limits the interactivity and value of the conversation.
by NABS, 22/05/2013
Words by Alistair Proctor, Creative careers coach at NABS
Recent issues of Campaign have both celebrated Patrick Collister’s appointment and examined why older creatives have such a hard time of it. Here is an example of age securing a plumb job as head of design in a youth dominated business. For me however, it wasn’t the fact that he’s been hired as an older creative that struck me, it was that I’ve always known Patrick not as an art director, or in this case a designer, but as a copywriter. He is also a very effective Creative Director and I imagine that that is why he’s been hired.
by @gordonmacmillan, 22/05/2013
by Daniel Domberger, 22/05/2013
There are three ways to look at Yahoo’s $1.1bn acquisition of photo-blogging service Tumblr. You can view it as a considered strategic move to evolve Yahoo and give it a slice of social media.
by Greg Taylor, 22/05/2013
To promote its new Office 365 software, Microsoft placed an ad with free wifi in a special edition of Forbes magazine. (Nice spot, Alex.)
The ad was made up of four pages, with a super-skinny router and battery packed in between. After activating the wifi, readers could get online for free (thanks to T-Mobile) for 15 days, wherever they took the magazine.
by Dave Henderson, 22/05/2013
For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.
by @gordonmacmillan, 21/05/2013
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
by Sarah Todd, 21/05/2013
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
by Polly Becker, 21/05/2013
by Lol and Nat, 21/05/2013
Apologies in advance for what may be a darker post than usual. Dark, but in some way practical, I hope.
Yesterday a friend and co-member of the DDC* and I hit upon a realisation. At the risk of sounding curmudgeonly, wouldn’t it be nice if there was a way to magically edit those bits of the internet that remind you of things you’d rather not be reminded of? Banners, Facebook ASUs, emails, etc.
by @gordonmacmillan, 21/05/2013
by Greg Taylor, 21/05/2013
Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)
by Dave Trott, 21/05/2013
In 1990 Iraq invaded Kuwait.
By 1991 it escalated into what became known as The First Gulf War.
Kuwait couldn’t be allowed to just fall into the hands of a military dictator.
Everyone was outraged.
Kuwait would have to be invaded.
Iraq would have to be thrown out.
by Christian Baker, 21/05/2013
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.
by John Reynolds, 20/05/2013
The Barclays Premier League season may have finished for the players, who have nothing more taxing to look forward to than kicking back and relaxing for two months somewhere they see as exotic, more than likely to be a teammate’s marital bed.
by Andy Nairn, 20/05/2013
Everybody’s heard of the code-crackers of Bletchley Park. The boffins at this Buckinghamshire mansion were responsible for British Intelligence’s biggest breakthrough of all time and were instrumental in turning World War II in the Allies’ favour. They deciphered the Germans’ infamous Enigma code, were hailed by Churchill as “the geese that laid the golden eggs but never cackled” and have been immortalised in several blockbuster movies and books.
by Andrew Walsh, 20/05/2013
We all know about the rising value of TV rights, thanks not just to the forthcoming battle between BSkyB and BT but also to the fact that it’s now broadcast in 212 territories by 80 different broadcasters.
by Jonathan Staines, 20/05/2013
Can I tell you about my local fish and chip shop? It’s excellent. The quality of their product is superb. The staff are friendly, helpful and seemingly loyal to their employer. The shop is always busy – it’s a thriving business. But get this. Amazingly, Mr Fish doesn’t have brand values. And what’s more – they don’t appear to need them. So, my question is this. Brand values – what’s the point?
by @gordonmacmillan, 20/05/2013
UKIP leader Nigel Farage has sent a rallying cry to disaffected Tories to join his party’s growing ranks as the Conservatives fight over Europe and gay marriage.
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