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Is gluten-free just a trend or a real health issue? External website

by Chris Arnold, 17/09/2014

This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. But is it really because gluten-free has become one of the biggest fads of the last decade?

 

Creative Media Buying: uniting creative and data External website

by The Wall, 16/09/2014

As Mad Men’s Don Draper famously said: “Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car.

“It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.”

Read more on Creative Media Buying: uniting creative and data…

 

Why Apple’s Tim Cook is wrong about TV External website

by Lindsey Clay, 16/09/2014

It has been a while since someone at the top of a big global tech firm has said something ridiculous about TV. Thankfully, Apple’s CEO Tim Cook has noticed this and taken one for the team by claiming TV is ‘stuck back in the 70s’.

Read more on Why Apple’s Tim Cook is wrong about TV…

 

STUDENTS ARE CUSTOMERS External website

by Dave Trott, 16/09/2014

 

In 2012, Emma Sulkowicz was raped in New York.

But not on the streets of Harlem.

She was raped in her bed, in her bedroom, in her dormitory, in her university.

Read more on STUDENTS ARE CUSTOMERS…

 

Can you shift from viewership to product trial using online videos? External website

by Joel Cere, 15/09/2014

Schick, also known as Wilkinson Sword in the UK, wanted to engage young men online to remind them of the Titanium equity of its Schick Quattro razor and drive trials.

We knew that just aping existing commercials and focusing on product features might not create a strong emotional engagement that would prompt any action online.

Read more on Can you shift from viewership to product trial using online videos?…

 

Phones4u and the key role of partnerships External website

by Daniel Todaro, 15/09/2014

In the wake of the sad news about the unexpected downfall of Phones4u which broke this week, it’s worth examining why and how responsible businesses can allow a profitable retailer to fail.

Read more on Phones4u and the key role of partnerships…

 

Taking another bite of the Apple External website

by Tara Beard-Knowland, 15/09/2014

One would think that, because more than half of us struggle to ‘switch off’ (57%, according to the Ipsos Global Trends Survey), we would look for less, rather than more, technology. But, as ever, Apple’s latest launch was eagerly anticipated and, as usual, met with mixed reactions. And the launch was bigger and better than ever, unveiling the iPhone 6 in 4.7-inch and 5.5-inch varieties, a 13-inch iPad and, unless you’ve been living under a rock and missed it, the much-anticipated smartwatch.

Read more on Taking another bite of the Apple…

 

Junk mail External website

by Greg Taylor, 15/09/2014

Neighbours. Everybody needs good neighbours. With a little understanding, you can find the perfect sledge, lawnmower or ironing board. Whilst the residents of Ramsay Street in Australia’s most popular soap opera generally shared more intimate experiences, residents of Switzerland can now help their neighbours out on more practical matters through Pumpipumpe.

Read more on Junk mail…

 

Fast Forward 2014 – Week One External website

by NABS, 12/09/2014

It’s hard to believe that a year has gone since the last NABS Fast Forward - but it must have because here we are, fresh faced and ready for a new challenge. Joining us on that challenge is a new group of the most talented, ambitious and motivated young people in our business – which is in equal parts terrifying and exciting as a mentor. As usual they are drawn from across our industry, preserving Jeremy Bullmore’s original intent to unite media and creativity. But this year we also have media owners and clients in our midst. A brave joining of hands indeed.

Read more on Fast Forward 2014 – Week One…

 

Deadmau5′s clash with Ferrari on Twitter hands Nissan a PR opportunity External website

by The Wall, 12/09/2014

There is some co-branding that is deliberate and welcome and some that is not. Big international brands appear less than keen on any association with Canadian music producer and performer, Deadmau5 (a.k.a. Joel Zimmerman), writes Lucy Harrold.

Read more on Deadmau5′s clash with Ferrari on Twitter hands Nissan a PR opportunity…

 

Pay plots a path to mass adoption for Apple Watch External website

by The Wall, 12/09/2014

Wearable tech has been the “next big thing” for a little while now but has yet to really become a standard in consumer life outside the fitness market. In fact our Consumer Connections System data shows that adoption is only at 3% and heavily skewed to the London.

Read more on Pay plots a path to mass adoption for Apple Watch…

 

Dry-clean It Yourself External website

by Greg Taylor, 12/09/2014

The moment everyone dreads. You reach inside your beautiful new jumper/shirt/dress/onesie, fumble for the label and read the fatal words ‘dry-clean only’.

Now, thanks to a collaboration between P&G and Whirlpool, that sinking feeling will be replaced by one of smug satisfaction. Swash, a new ‘home garment care system’, lets you ‘refresh, restore and dewrinkle’ your clothes from the comfort of your own home.

Read more on Dry-clean It Yourself…

 

The bulb’s in your court External website

by Greg Taylor, 11/09/2014

YouTube: https://www.youtube.com/watch?v=u2YhDQtncK8

Ever tried one of those dance arcade games? The ones where you have to hop like an idiot from one foot to the next, looking nothing like anyone dancing in the history of dance?

Read more on The bulb’s in your court…

 

Ensuring an outdoor serving of meat and two veg External website

by Richard Blackburn, 11/09/2014

This post is provided by our partner MediaCo Outdoor.

The CityLive Challenge is now in full swing. Two multi-disciplinary teams are pushing the creative and tech boundaries of what’s possible with digital Out-of-Home (DOOH), utilising our Manchester city centre screen network.

Read more on Ensuring an outdoor serving of meat and two veg…

 

Nine tips for managing social media at scale External website

by Tamara Littleton, 11/09/2014

Managing social media at scale can be a tricky balancing act. You need to have strong direction from the central team, yet give local teams enough leeway to be creative. You need to stick to budget, yet have enough resource to adequately staff the campaign, and have people on stand-by if they’re needed to deal with better-than-expected response.

Read more on Nine tips for managing social media at scale…

 

Great balls of frozen yogurt External website

by Greg Taylor, 10/09/2014

Reduce, reuse and recycle. The three R’s that form the cornerstones of responsible packaging. Now it looks like ‘consume’ could be added to the list thanks to Wikifoods, Inc. (After a brief flick through our thesaurus, we failed to find any suitable synonyms beginning with R.)

Read more on Great balls of frozen yogurt…

 

Forget Apple’s newer, bigger, thinner phones. Yesterday’s announcement was all about Apple Watch External website

by Paul Bennun, 10/09/2014

One may legitimately scoff at the entire category of wearable computing. One may decry the hype.

It doesn’t matter how well it sells — the Watch is still a fascinating piece of design, and it’s worth attempting to look past the Apple Reality Distortion Field to examine what it actually is, what it actually does, and why Samsung or Google just can’t do something that good — because they really can’t, not for their first iteration.

Read more on Forget Apple’s newer, bigger, thinner phones. Yesterday’s announcement was all about Apple Watch…

 

Real-time bidding pros and cons for mobile External website

by Irfon Watkins, 10/09/2014

Programmatic is the hot topic in digital advertising at the moment and tipped to be the future of media buying and selling.

With smartphone and tablet usage continuing to soar, mobile platforms will increasingly become the focus of advertiser’s campaigns and, as a result, of the media buying behind them.

Read more on Real-time bidding pros and cons for mobile…

 

Apple finally embraces NFC with their iPhone 6 External website

by Chris Arnold, 10/09/2014

The adoption of NFC (Near Field Communications) by Apple has now sealed its success as the hot new technology marketers will demand.

 

Why brands should take a stand against last-click attribution External website

by Damon Combrink, 09/09/2014

The digital marketing ecosystem is experiencing an attribution evolution. For too long, the industry has relied on the simple metrics of last-click attribution, regardless of the ability of this approach to measure the contributing factors leading to a sale or conversion.

Read more on Why brands should take a stand against last-click attribution…

 

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