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by Ian Moore, 23/11/2014
I was amused by a radio ad I heard last week, which I think may since have been pulled. It was for the Audi TT and seemed to have a dual audience in mind.
by Rachel Brushfield, 22/11/2014
I went to an interesting workshop this week about ‘achieving more for less.’ A catchy phrase for efficiency and effectiveness and how to waste less time. Big trend that one in business as I am sure you have noticed, and sometimes a short term myopic one.
by Greg Taylor, 21/11/2014
The appearance of mythical beings and fantastical creatures staring out from the side of your beer bottle might ordinarily suggest you’ve had rather too much to drink. But for Midwest brewers Oliphant, these manifestations are quite the norm. The head of the Oliphant, the imaginary creature that gave the brewery its name, now watches over its range of boutique ales.
by Paolo Bernini, 21/11/2014
by Lindsey Clay, 21/11/2014
Every so often a Day with a capital ‘D’ comes along which the world has been crying out for. Every so often an issue of global importance is distilled into 24 hours of honest, sensible and necessary focus. The world stands still, draws breath and releases a collective gasp of relief that finally something is being done about the elephant in the room. This week played host to one of those days.
by Joel Cere, 21/11/2014
Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. Yet it has become increasingly challenging to communicate these feelings in an ever-original fashion, keeping the brand fresh and providing local markets with impactful campaign materials.
by Greg Taylor, 20/11/2014
It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via. http://www.trendhunter.com/trends/vegetable-oil-packaging?utm_source=twitterfeed&utm_medium=twitter
by Lol and Nat, 20/11/2014
Dave Dye has won many awards.
But today he wins the prize for Most Obliging Entrant to BeforeTheyWereFamous.org In The World Ever.
On our first day here at Mother, he came up to us and asked if we’d like some more early scamps to put onto our #MyFirstFolio site. An hour later he put them into our actual hands. We didn’t have to e-harass him or anything.
by Iain Millar, 20/11/2014
Sustainability – it’s the thing one in three millennials most value in a money brand. The majority of younger millennials (those lucky enough to fall between 18- and 24-years-old) even value it over both low price and (are you sitting comfortably?) digital experience.
by Chris J Reed, 20/11/2014
According to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.
by Greg Taylor, 19/11/2014
Inching your way through early morning traffic can be a pretty bruising start to the day. Not on the roads. Or even on the subway. But before you make it out of Starbucks. Gridlocked between a breakfast panini and a pumpkin spice latte, you’re likely to get more than a little grouchy.
by Hugh Salmon, 19/11/2014
Isolate ‘care’ from ‘cure’
This is the first in a short series of posts about the NHS.
As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people who don’t know that invoices for £1.7billion are coming through the door – the NHS could bankrupt us.
by Geoff Trickey, 19/11/2014
Earlier this year, Brand Republic asked readers to complete an online personality survey from PCL that identified the key personality traits and skills required to work in the marketing profession. The results are in.
by The Wall, 19/11/2014
Unless you’ve been on a remote island for the past week you would have no doubt heard about the rise and dramatic fall of Daniel O’Reily, aka comedian Dapper Laughs, writes Paul Sandey, brand and marketing manager at Carphone Warehouse.
In the Christmas ad war, as British retailers slug it out against German retailers Aldi and Lidl, has Sainsbury’s scored an own goal? External website
by Chris Arnold, 19/11/2014
The new Sainsbury's TV Xmas ad has split the nation. Beautifully shot, it's a film not an ad. Some love it others think it's exploiting the Great War just so out ego John Lewis. It's had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?
by Greg Taylor, 18/11/2014
The robots are coming! They’re taking over our cities! Our primitive weapons are useless against their superior technology! Oh, hang on, it’s OK… they just want to show us some cool coffee machines.
by Polly Becker, 18/11/2014
by Ardi Kolah, 18/11/2014
An advertising campaign that hopes to increase the birth rate in India!
by Dave Trott, 18/11/2014
Everywhere you look it’s the same thing: content is king.
Execution is king.
Content is what you find in school textbooks.
It’s information, it’s dull, it’s a penance.
by Michael Pennington, 18/11/2014
At Yahoo we conducted entertainment research to look at whether this trend for consuming films online is impacting on cinema’s footfall in the UK, France, Germany, Spain and Italy.
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