Additional Information


Content

Brand Republic blogs

 

Latest from the BR blogs

Is Coca-Cola big, bad and stupid? External website

by Karen Connell, 02/10/2014

Coca-Cola is the giant of the soft drinks industry, yet the original mass marketer with the distribution reach of God has received quite a bit of negative press lately: carbonated soft drinks are losing their fizz with volumes down and profits harder to maintain. On top of this, it seems that the Coca-Cola Company has become the company we all love to hate.

Read more on Is Coca-Cola big, bad and stupid?…

 

The rise of the feed (why native is here to stay) External website

by Chris Quigley, 02/10/2014

Social media and the prevalence of smart phones has led to the explosion of content creation. Mobile content consumption has subsequently rocketed over the last 12 months, with mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014 [Ofcom August 2014].

Read more on The rise of the feed (why native is here to stay)…

 

Doing our best for social good External website

by Marcus Chidgey, 02/10/2014

Two recent announcements show the continued rise of social good on the business agenda, yet they also highlight clear differences as to how companies manifest their desire to help when it comes to action.

Read more on Doing our best for social good…

 

Pour homme, pour femme, pour down your throat External website

by Greg Taylor, 01/10/2014

 

An office party; a birthday celebration; a few drinks with mates that turned into a few too many. Whatever the excuse, returning home stinking of alcohol is something that many of us have suffered over the years (and doubly so the next morning). But what if someone created a drink that smelled of you?

Read more on Pour homme, pour femme, pour down your throat…

 

The marketing world after Atlas External website

by The Wall, 01/10/2014

In today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.

Read more on The marketing world after Atlas…

 

What do Instagram sponsored ads mean for brands? External website

by Ed Hardy, 01/10/2014

As of 23 September Instagram has started serving brand sponsored ads on its platform to users in the UK. Its approach to the roll out is refreshingly sedate, only allowing a small number of hand-picked brands to participate, following strict guidelines for both content and frequency of posts.

Read more on What do Instagram sponsored ads mean for brands?…

 

YouTube puts its money where its mouth isn’t External website

by Lindsey Clay, 01/10/2014

I’ve started a YouTube channel where I post videos of me talking about my pony, which sadly died. Yes, I’m vlogging a dead horse.

Sorry.

Vlogging is a word I still haven’t come to terms with. It is one of several modern portmanteaus that rub me up the wrong way. Vlogging (video + blogging) lives alongside normcore (normal + hardcore), glocal (global + local), labradoodle (labrador + poodle), and twerking (twisting + jerking). If someone was to set up a vlog in which they dressed in normcore while glocally twerking and walking a labradoodle I would probably throw up.

Read more on YouTube puts its money where its mouth isn’t…

 

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

Pieter Mondrian was an artist best known for neoplasticism – a grid of primary colours painted on a white background. Homer Simpson is an overweight cartoon, best known for his love of Duff beer and lax attitude towards nuclear power. So you’d be well within your rights to question the creation of a wine inspired by the odd couple.

Read more on Un verre d’oh!…

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

The problem with all prisons worldwide is overcrowding.

New prisoners come in, but the old ones keep coming back.

And all their time inside is spent with other criminals.

That’s their environment, that’s their only world.

Read more on READING SETS YOU FREE…

 

My role in “Meet Me in Starbucks” External website

by Chris J Reed, 29/09/2014

I am delighted to have played a leading role in the new global Starbucks campaign “Meet Me in Starbucks” which launches tomorrow. This is how it came about.

It was actually through this blog on LinkedIn, which goes to show the power of content marketing to create awareness and drive engagement in many ways, not just the intended ones.

Read more on My role in “Meet Me in Starbucks”…

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

The saying goes that one man’s trash is another man’s treasure. Whilst it’s difficult to pinpoint the precise author of this pithicism (possibly Chambers Journal of popular literature, science and arts, 1879) it’s been used as the backbone for many a business in recent years – just look at eBay and Gumtree.

Read more on Waste makes taste…

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

Near Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers.

Read more on NFC: No more excuses…

 

Sponsored: Mobile is approaching its tipping point External website

by Michael Nutley, 29/09/2014

This article is brought to you by our partners The Association of Online Publishers

Mobile will hit the tipping point on 4 December this year.

That’s the date on which Google recently predicted search queries from mobile will overtake those from desktops. In other areas that tipping point has already been reached. At the recent AOP Forum on mobile advertising, The Guardian’s head of mobile and video Lee Fels revealed that, at weekends, up to 70% of the traffic to The Guardian’s football section comes from mobile.

Read more on Sponsored: Mobile is approaching its tipping point…

 

NABS Tuesday Club Talk series with Rory Sutherland External website

by NABS, 26/09/2014

On 16th September, we had the pleasure of welcoming Rory Sutherland, ECD and vice-chairman at OgilvyOne and vice-chairman at Ogilvy and Mather UK, to host the latest in our Tuesday Club Talk series at the Museum of London.

Read more on NABS Tuesday Club Talk series with Rory Sutherland…

 

Roadblock on the big data highway External website

by Jennifer Thompson, 26/09/2014

Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try.

The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms.

Read more on Roadblock on the big data highway…

 

Sponsored: A marriage made in Shoreditch: Why Unilever wants London’s tech talent External website

by Daniel Brain, 26/09/2014

This article is brought to you by our partners ad:tech London

From Old Street’s Silicon Roundabout to West London’s Triangle, the capital’s much lauded tech scene continues to excite entrepreneurs, investors and politicians alike as we vie with the likes of San Francisco and Tel Aviv to become the world’s premier digital city.

Read more on Sponsored: A marriage made in Shoreditch: Why Unilever wants London’s tech talent…

 

Equal steaks External website

by Greg Taylor, 26/09/2014

What happens to the feathers of chickens killed to make nuggets? To the wool of lambs slaughtered for Sunday roasts? Or the hide of cows used for meat?

Hang on, we can answer that last one. At least, we can if you live in New York. Husband and wife team Andrew Tarlow and Kate Huling are a restaurateur and leather goods specialist respectively. They both require one common ingredient – cattle – so they use the same cows.

Read more on Equal steaks…

 

Transparent Coke External website

by Greg Taylor, 25/09/2014

Freshly squeezed carrot juice. Goji berry, lentil and acai smoothie. A can of full-fat Coke. Chances are, if you asked people to name a healthy and nutritious drink, Coca Cola wouldn’t be high up their list.

Read more on Transparent Coke…

 

Autumn-atons External website

by Lindsey Clay, 25/09/2014

We’re a diverse bunch at Thinkbox, but one of the things we definitely all have in common is that we rather like watching TV. If someone in an interview for Thinkbox said ‘I don’t watch TV, just not a big fan; I just like looking at Facebook and watching traffic’ then alarm bells would ring. Eyebrows would rise. It’s likely they’re lying, but even more likely they aren’t really us. We love Facebook and traffic too – and obviously we would follow employment law scrupulously – but no likey TV, probably no fitty inny at, er, Thinkboxy (will stop that now).

Read more on Autumn-atons…

 

A more creative approach to welfare reform could have saved lives External website

by Hugh Salmon, 25/09/2014

So, while the UK was talking about Scotland, someone has died:

David Clapson’s awful death was the result of grotesque government policies (9 September)

‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled and poor in ways that are utterly inhumane.’

Read more on A more creative approach to welfare reform could have saved lives…

 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^