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by Adam Doherty, 24/10/2014
There’s been a wave of positive press for virtual reality (VR), which is driving momentum of interest in this new medium. The promise of engaging consumers worldwide with mind-blowing personal experiences is closing in. But we won’t be able to mesmerise on a macro scale until VR headsets become a mainstream product. So the crucial question is – does VR have a chance of reaching mass adoption, when all the naysayers insist it’s limited to gaming geeks?
by Neil Higgins, 24/10/2014
by Rachel Brushfield, 24/10/2014
A career portfolio or portfolio career has many pros. I have thought of over 70. Here are 10 of mine for now:
by Greg Taylor, 23/10/2014
Leave the flasks to the hikers. What you need is a Minipresso, a dinky espresso machine for popping in your bag and pouring out when you’re on the move. (Hot stuff, Damo.)
by Lorya Noseda, 23/10/2014
Pinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.
by Rachel Powney, 23/10/2014
While the marketing industry struggles to precisely define native advertising, it is widely accepted that this format presents an exciting opportunity for brands. Native advertising currently accounts for over 20% of digital display ads in the UK with spend reaching £216 million, while global native advertising spend on social media alone is expected to reach $5 billion by 2017.
by Jonathan Staines, 22/10/2014
I was going to lament the lack of fresh thinking in UK retail when two things happened recently that gave me hope. One of them was only an advert but it was a bloody good advert. It made me realise that a certain British retailer is an unsung hero of the high street: Argos.
by Greg Taylor, 22/10/2014
Ever been to a wedding where the invitation asks you to submit your favourite tune for the DJ’s playlist? Ever hidden in shame as the dance floor clears and everyone tuts when your choice comes on?
by Grace Regan, 22/10/2014
Until just over a year ago, I wasn’t interested in ‘the news’. I may now be the co-founder and editor-in-chief of a news company, but I’m pretty new to the news thing.
by Nimeshh Patel, 22/10/2014
This year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.
by Andy Nairn, 21/10/2014
Nice isn’t a word you encounter much in advertising these days. (Apart from when someone asks you the best airport for Cannes). It feels rather old fashioned. A bit vanilla. Damning with faint praise, perhaps.
by Patrick Hourihan, 21/10/2014
Changing content consumption habits, driven by the proliferation of devices means brands are having to innovate the way in which they communicate with consumers, particularly on mobile devices. At Yahoo, we looked at how consumers are reacting to brands’ new efforts to engage with them, what they like already and what they want in future.
by Greg Taylor, 21/10/2014
Ever feel like you’re sitting in a doctor’s waiting room instead of a train carriage? If your morning commute is an everyday battle to avoid catching something horrific, you need the Germinator Transit jacket.
by NABS, 21/10/2014
On Tuesday night we played host to a very special guest at our regular Tuesday Club Talk, with legendary ad-man Martin Sorrell taking to the stage at JWT. In what was his third Tuesday Club Talk, making him our most frequent speaker, Sir Martin ensured it was another memorable talk.
by Polly Becker, 21/10/2014
We take a look at the most famous brands in the world, and point out hidden design features and messages that most people have never spotted before. Infographic courtesy of Oomph.
by Ben Cooper, 21/10/2014
The path to purchase is no longer linear. In a multi-screen world, consumers experience multiple touch points, via a variety of online and offline channels and devices, before the final conversion takes place.
by Dave Trott, 21/10/2014
I just read Peter Mead’s new autobiography, it’s fascinating of course.
But not for the reason you’d think.
You’d think it would be difficult for him to choose the happiest moment of his life.
by Paul Vallois, 20/10/2014
It’s only just begun: no, it’s not the opening line of a song, it was the theme of this year’s IAB Engage summit. It echoes the sentiment of Larry Page, at Google’s 2013 meeting, when he said: “We’re only at 1 per cent of what’s possible.” And while it’s laudable, it does seem as though the faster the industry runs at this, the quicker the size of the opportunity expands, and we’re left perpetually chasing our tail. Sometimes it is ability that holds us back, sometimes it is a deficit in skill sets, but often it’s good old-fashioned inertia.
by Greg Taylor, 20/10/2014
Half an onion, the scraps of yesterday’s roast, a couple of green beans and a jar of mayonnaise. What on earth are we going to have for dinner?
The contents of a mid-week fridge can lead anyone to despair (and a take-away). But now, Hellmann’s Brazil and a team of professional chefs are here to help.
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