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by Greg Taylor, 30/10/2014
Need curry paste in a hurry? A bottle of fizz in a flash? Jalapenos in a jiffy? ShopWings, launched last week in Munich, is a new online grocery service that delivers within two hours of your order being placed.
by Daniel Todaro, 30/10/2014
Last year we had Debenhams highlighting its elegant clothing, M&S taking us down the rabbit hole, and of course – who can forget – John Lewis’ Bear and the Hare. Christmas ads inevitably form part of the national psyche in the run-up to the festive period, so it’s crucial that brands get it right. It’s a huge opportunity to connect with and reach consumers at a time when their attention turns to budgeting for Christmas.
by Ben Plomion, 30/10/2014
This ad from AT&T that appeared on HotWired.com (now Wired.com) was simple, yet effective, and was enough to launch an entire industry over the next two decades.
by Greg Taylor, 29/10/2014
Anyone who’s driven in India (or attempted to cross the street there, for that matter) will know the country doesn’t have the highest levels of road safety.
Enter The Good Road, an initiative supported by Castrol and the Bangalore Traffic Police.
by Rachel Bull, 29/10/2014
Beauty brand Clinique will be suspending a glowing orb eight metres above the ground from 31 October to 1 November – its first social media-activated art installation.
by Hannah Jones, 29/10/2014
We are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we’re constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.
by Hugh Salmon, 29/10/2014
The man dozed.
For the first time in over a year, he could lie in late in bed. Time to rest from the hassles of home. Phew. Two weeks alone on the Greek Island he loved and
by Chris J Reed, 28/10/2014
Legendary rock bank Linkin Park have teamed up with innovative fashion brand Johnny Cupcakes to deliver a unique, limited edition Johnny Cupcakes t-shirt. Not only that but Linkin Park are giving away their fan club Linkin Park Underground membership with every t-shirt bought.
by Greg Taylor, 28/10/2014
Remember how exciting it used to be getting real post? No, not bills. Or direct mail. Or slips from the post office saying your Amazon order has been taken to the depths of beyond. Real post, in nice envelopes, with real handwriting and personal messages.
by Jamie Riddell, 28/10/2014
It’s becoming a fashion statement: “I’m leaving Twitter.” But, whilst indulgently retreating into the digital shadows is a fine attention-grabbing tactic for cosseted celebrities, brands should think twice.
This time last year, the pop group Girls Aloud had 109,000 Twitter followers. Then the band split up, deleting its Twitter account. Becoming what one follower called a “ghost band” deprived the girls and their label of any future opportunity to market still-available archive recordings.
by Sophie Zumbe, 28/10/2014
The internet age and an ongoing battle with copyright infringement has left many music and entertainment companies struggling to survive. In an industry increasingly ruled by Darwinism, firms must ‘adapt or die’ in the quest for success.
by Andrew MacGillivray, 28/10/2014
Last night, the great and the good from the world of advertising congregated in black ties and beautiful dresses to celebrate the most important thing in our industry:
ads featuring dogs effectiveness.
by Dave Trott, 28/10/2014
The vital things for homeless people are food and shelter.
That will keep them alive at least, but it won’t solve the whole problem.
It won’t make them feel like worthwhile human beings.
by Greg Taylor, 27/10/2014
Left your passport at home? KLM will pick it up. Not sure whether to take a cardi on your summer hols? Check the KLM tailored weather report. In danger of missing your flight? Let KLM collect you on a motorbike – even if you’re flying with a different airline.
by Craig Palli, 27/10/2014
One of the most popular games over the last two years, Candy Crush, reduced its 2014 forecast in August after reporting lower-than-expected second-quarter revenue. This caused some unwarranted hand-wringing in the press about the future of mobile games.
by Patrick Walker, 27/10/2014
The 30th edition of the annual MIPCOM TV market set a couple of records last week with 112 countries and 13,700 delegates attending – both all-time highs. Furthermore, of those who attended it has been reported that 1,300 were acquiring digital and VOD rights.
by Chris Arnold, 27/10/2014
As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”
by Greg Taylor, 24/10/2014
The language of whisky tasting can seem bizarre to anyone other than an expert. So to help us identify individual flavours within Johnnie Walker Blue Label – the rarest in the brand’s portfolio – food design studio Bompass and Parr has commissioned a piece of organ music called A Symphony in Blue.
by Adam Doherty, 24/10/2014
There’s been a wave of positive press for virtual reality (VR), which is driving momentum of interest in this new medium. The promise of engaging consumers worldwide with mind-blowing personal experiences is closing in. But we won’t be able to mesmerise on a macro scale until VR headsets become a mainstream product. So the crucial question is – does VR have a chance of reaching mass adoption, when all the naysayers insist it’s limited to gaming geeks?
by Rachel Brushfield, 24/10/2014
A career portfolio or portfolio career has many pros. I have thought of over 70. Here are 10 of mine for now:
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