Brand Republic blogs
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by James Swift, 08/03/2014
I have arrived in Austin, Texas, for South by Southwest Interactive 2014. The journey was smooth except for one tense period, which occurred largely inside my head.
My connection from Detroit to Austin was oversold and Delta was offering $600 dollar vouchers – the airline’s maximum – to anyone who would switch flights.
by Ian Moore, 07/03/2014
There’s a bird in rural Brazil – a whacking great turkey-sized thing – that wakes you at dawn without fail. They call it the Chaco-Chachalaca and we joked that it sounded just like our kids in the next tent: ‘Yes you can – no you can’t. Yes you can – no you can’t.’ A kind of incessant rhythmical gainsaying.
by Louise Kennedy, 07/03/2014
From Hooch to Hanson, Pot noodles to Pogs, Britpop to Beanie Babies. The 90s was an incredible mash-up of questionable style, musical genius and some brave and bonkers brand activity. But as the dayglo lights fade and the tech boom reveals our state of hyper connectivity, what can brands learn from the old-world order? What were those highlights and lowlights that we can never forget?
by Amanda McKenna, 07/03/2014
The way we communicate women’s issues has changed. Movements can spread to millions in seconds and campaigns can hit the ground running – with smart social media planning, vast email databases and viral videos all playing their part.
by Brand Learning, 07/03/2014
This post is provided by Amanda Jenkins, Marketing Capability Director at Brand Learning, global experts in transforming marketing capabilities.
In our recent post we looked at three critical capabilities businesses need to develop successful strategies and plans in today’s dynamic environment:
by Andy Pearch, 07/03/2014
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
by James Swift, 07/03/2014
South by Southwest Interactive starts today, making Austin Texas the centre of the world for the tech and creative industries for the next few days. I am lucky enough to be covering the festival for Campaign and will be writing stories and blog posts from lectures, panels, and anywhere else that has air conditioning.
by Chris J Reed, 07/03/2014
Not content with a remix album out merely a few months ago and not one but two differently themed festival tours in 2014 Linkin Park have found time to record a new album and used the power of Shazam to debut the first track.
by Katie Poole, 06/03/2014
Reactive content might not be brand new, but it’s still getting a lot of attention from industry and press alike. The Twitter #CreatetheMoment event last week addressed the next step: meticulously preparing for engagement around planned activity, but making it feel as fresh and reactive as those genuinely off-the-cuff moments.
Goodbye, social media: it’s time for brands to reclaim control of their online presence External website
by Roland LaPlante, 06/03/2014
The Internet is changing. Historic domains like .COM and .CO.UK are being supplanted by a new era of branded Web extensions such as .TIFFANY and .NIKE. These and hundreds of new Top Level Domains (TLDs) have now begun to appear online, and they will revolutionise the way brands talk — and sell — to their customers online.
by Ardi Kolah, 06/03/2014
How getting brands through the school gate can start a green revolution
by Seb Royce, 06/03/2014
William Bernbach, one of the giants of American advertising in the 1960s and 1970s, famously said of our profession, “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
by Polly Becker, 06/03/2014
Creative agencies who have a couple of days to spare are being invited to take part in a new competition, dubbed the Agency Cup. To win, teams must come up with a solution to a problem for a local community, using their creative smarts and technology. It takes place from Friday 14 March – Saturday 15 March in London’s Canary Wharf, and entry is free.
by Graeme Swanson, 05/03/2014
How attached are you to Facebook? Do you really need your Twitter account? Would its absence from your life leave such a gaping hole you pay cold hard cash to keep it safe? As social media sites look for ways to make a profit we users find ourselves stuck between a panicky rock and an indifferent hard place. Advertisers target our personal information and profiles. Mark yourself as single and suddenly dating sites are everywhere, write ‘Drunk on whisky, lol’ and a famous grouse follows you. It’s draining, loud and depressing.
by Matt Holt, 05/03/2014
Described by David Ogilvy over 40 years ago as the ‘secret weapon’ of advertising, the term direct response was coined to describe a range of marketing techniques that were designed to sell products and services, rather than those that just affected awareness or consideration. It was proven that long copy ads drove more sales than those with short copy; those with a compelling offer were more effective than those without. As the tricks of the trade became more advanced, marketers came to become more and more reliant on direct response to drive consumer behaviours that actually affected the bottom line.
by Javier Burón, 05/03/2014
Social media managers spend a lot of time agonising over how to increase their Twitter following. It takes a lot of energy to keep doing creative things, week after week, yet many brands neglect to nurture relationships with those hard won followers. Indeed, our research shows that without early engagement, companies can expect to lose 15 per cent of new followers within three weeks, hampering community growth over the long term.
by TESS ALPS, 04/03/2014
There will be many people watching the final of the last ever ‘Dancing On Ice’ with heavy hearts this coming Sunday, not least the owners of ice rinks and manufacturers of skates. Their industry reports a big boost in interest and attendance whenever the series is on air.
by Dave Trott, 04/03/2014
John McGovern first played for Brian Clough at Hartlepool.
John McGovern liked to dribble the ball past opponents.
He kept it under close control.
One day, in training, Brian Clough called the youngster over to the touchline.
He dropped a ball at his feet.
He said “Run with that ball son, over to the corner flag, round the flag, and back here as fast as you can.”
McGovern did as he was told.
Keeping the ball ahead of him but always in control.
He kept it tight, all the way across the field and back to Clough.
Clough picked up the ball.
He said “Right now do it again without the ball.
Run over to the corner flag, round it and back here as fast as you can.”
McGovern didn’t see the point, but he knew enough not to argue.
He ran as fast as he could.
Arms pumping, legs pounding, feet flying.
He was round the flag and back in no time.
He waited, puffing.
Clough said “Now which was faster, you running with the ball or without the ball?”
McGovern said “Without the ball of course.”
Clough said “Right, now I want you to remember that because that’s how I want you to play.
Pass the fucking ball and run, don’t dribble it.
Pass the fucking ball and run. Have you got that?”
McGovern said it was the best lesson he learned in his career.
Embarrassingly simple, maybe.
Sure, Clough could just have said it.
But it stuck because it hadn’t just been said, it had been demonstrated with all the subtlety of an air raid.
And that’s why it stuck with McGovern for the rest of his career.
And what about the rest of his career?
McGovern said he owed his career to Clough
He followed Clough when he went on to manage a little Second Division club called Derby.
Under Clough, Derby were promoted and won the First Division, the equivalent of today’s Premiership.
Making Derby the best team in England.
McGovern followed Clough when he went to Nottingham Forest.
Like Derby, Nottingham Forest were in the second division.
Like Derby, under Clough, they won promotion.
Like Derby, under Clough, they won the First Division.
Which made Nottingham Forest the best team in England.
Then little Nottingham Forest went on to win the European Cup.
Making them the best team in the whole of Europe.
And the next year Nottingham Forest won the European Cup again.
Making them the best team in all of Europe, two years running.
As McGovern said, Clough liked to keep it simple.
Because everyone understands simple.
Simple sticks in the memory
That’s why simple works.
Stupid people think complicated is clever.
Smart people know better than that.
by NABS, 03/03/2014
What do you get when you mix Doctor Who, Sherlock and NABS? Despite sounding like a weird BBC special, this was the treat on offer to NABS Partner Card holders on Tuesday night as Steven Moffat, the brain behind both series, held a live Q&A, hosted at the offices of BBH.
by Jonathan Staines, 02/03/2014
I thought I’d try to write a blog in the style of the venerable Mr T.
I’m well aware that it may lack his erudition, wit and insight.
I make no promises. After all: it’s only me.
I’m just copying Dave Trott’s typographic idiosyncrasies because I like to muck around with words.
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