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The Power of Colour External website

by Ardi Kolah, 17/04/2014

The choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.

Read more on The Power of Colour…


Why God is still big box office at Easter External website

by Ardi Kolah, 17/04/2014

How Mel Gibson tapped into the feelings of Christians with block buster movie that took Hollywood by surprise


Forget about the BRICS External website

by Dan Foreman, 17/04/2014

There’s only one kid in town – BRAZIL.


That’s right, the World is about to go even crazier for amazing Brazilian products.


My 8 year old son has even clocked it – drinking the Brazilian Guava Lucozade. According to him Pele even drinks it!

Read more on Forget about the BRICS…


Does your marketing data speak the same language as your business? External website

by Adit Abhyankar, 17/04/2014

Measuring marketing performance has never been more important, yet many marketers only review results once a campaign has ended, rather than evaluating throughout. As a result, it can be easy for marketers to become sidetracked and miss valuable, actionable insights. Given today’s advanced analytic tools, it is possible to quantify marketing performance as part of an ongoing process to ensure any activity aligns with your business objectives.

Read more on Does your marketing data speak the same language as your business?…


Hottest virals: World’s toughest job, plus kids react to Walkmans External website

by Chris Quigley, 17/04/2014

The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality.

Read more on Hottest virals: World’s toughest job, plus kids react to Walkmans…


Viewability in focus – a workable model External website

by Mark Connolly, 17/04/2014

The topic of viewability shouldn’t be a new one to most digital advertisers – after all, what could be more essential than ensuring that a consumer had the opportunity to actually view an ad – but this week’s announcement by the IAB of viewability standards for display advertising is a major step forward for the industry.

Read more on Viewability in focus – a workable model…


Having a bad day? Evian’s Amazing Baby is here to help External website

by Susan Billinge, 16/04/2014

There’s a super-baby within us all, according to Evian, and the brand wants us to set them free. The brand is encouraging their Twitter fans to let go of their problems and let their inner babies out to play.

Read more on Having a bad day? Evian’s Amazing Baby is here to help…


Thou shall tweet: What the Pope can teach you about Twitter External website

by Javier Burón, 16/04/2014

Pope Francis, the leader of the Roman Catholic Church, may not be the most obvious Twitter icon, but since his election in March 2013 he has surprised many by embracing social media as a valuable tool to communicate with his global congregation.

Read more on Thou shall tweet: What the Pope can teach you about Twitter…


What’s app-ening in emerging markets? External website

by Vasileios Tziokas, 16/04/2014

The app and device battlegrounds are rife with established players and newbies fighting it out to provide the emerging markets with new handsets, alternative app stores and fresh mobile content. New moves include Nokia’s alliance with Android with new releases including the Nokia X, Apple covertly re-releasing the iPhone 4 in India and Samsung set to launch the Galaxy S5 in the UAE.

Read more on What’s app-ening in emerging markets?…


New trends in natural and organic FMCG. External website

by Chris Arnold, 16/04/2014

This week I visited the Natural & Organic Show in Olympia, a trade show featuring hundreds of ‘good’ brands founded by passionate people more interested in health than wealth. Here are the new trends...


Jesus Games. External website

by Nick Jefferson, 15/04/2014

We don’t really do religion in our family.

Indeed, the catch-all, non-denominational, multi-faith, woefully inaccurate moniker that we afford to all religions is ‘Jesus Games’.

Some people like to go and play Jesus Games on a Sunday, some on a Saturday, and some on a Friday.

Read more on Jesus Games….


Singaporean super-brand “Ah Boys to Men” shows how to market the army External website

by Chris J Reed, 15/04/2014

When the first Singaporean armed forces coming of age film “Ah Boys To Men” hit the cinemas and was instantly a monster success it genuinely resonated with Singaporeans. The film had such a fundamental effect that it really made a difference to the way Singaporeans felt about their armed forces in a very positive way. It also created a Singaporean super brand franchise.

Read more on Singaporean super-brand “Ah Boys to Men” shows how to market the army…


The Trust Trap strikes again External website

by Andy Nairn, 15/04/2014

Last week, we were treated to another one of those surveys, listing Britain’s most trusted brands. This time, the top 3 positions were held by the AA, the Post Office and Boots. All famous names, to be sure, and all companies full of integrity. So no doubt we should congratulate them for this momentous achievement. But perhaps our praise should be somewhat muted.

Read more on The Trust Trap strikes again…


What’s in your cloud? External website

by Scott Meyer, 15/04/2014

“If I had 189 companies in my data centre and only knew whom 30 were, I would be fired. Why are my websites or mobile apps any different?”

That is a direct quote from a senior technology architect of one of the largest online retailers in the world. What is he talking about? He’s talking about a new business practice: Marketing Cloud Management.

Read more on What’s in your cloud?…


BIG DATA v SMART DATA External website

by Dave Trott, 15/04/2014

A while back, a man went into a Target supermarket in Minneapolis.
He asked for the manager.
He said “I find this offensive. Your store has sent this leaflet, personally addressed to my teenage daughter.
Coupons for maternity clothing, nursery furniture, baby-clothes, baby milk, diapers.
My daughter is still in school, what are you trying to do, encourage her to get pregnant?”
It seemed like a mistake so the manager apologised.

Read more on BIG DATA v SMART DATA…


Don’t panic! Advertisers will be minimally affected by Google query encryption External website

by Ben Wood, 15/04/2014

This week Google announced another shift towards more secure searches. Starting immediately, Google will remove query data from the referrer on ad clicks originating from signed in users on Google. As this data will no longer be passed outside of Adwords, marketers will soon see “Not Provided” on third-party Pay-Per-Click analytics reports, including Google analytics.

Read more on Don’t panic! Advertisers will be minimally affected by Google query encryption…


That sinking feeling External website

by Ian Moore, 14/04/2014

‘Bonkers’ is not a word that often springs to mind when evaluating new marketing initiatives, but it’s always cheering when it does. It is along such lines that the proposed Glasgow 2014 opening ceremony stunt to blow up the Red Road flats has had the media reaching for their thesauruses. I must confess to a flash of disbelief myself.

Read more on That sinking feeling…


Calling all heroes External website

by NABS, 14/04/2014

Words by Nicky Harris, director of partnerships & events

In a recent i-media article ‘Why people hate the Ad industry’; dishonesty, greed, contrivance and condescension were cited as typical Adland traits – a rather embarrassing image problem for a ‘people business’ dependent on relationship building.

Read more on Calling all heroes…


Career of choice or chance? Take our personality quiz to find out External website

by Geoff Trickey, 14/04/2014

Career paths are frequently erratic and fortuitous; often owing as much to luck as to judgement. If you ask a colleague, “How did you come to be doing the job you do now?”, it is likely that the account of career development provided will be rationalised, resulting in the perception of more planning and astute decision making than may really be warranted.

Read more on Career of choice or chance? Take our personality quiz to find out…


Customer sacrifice is now more important than pure “customer satisfaction” External website

by Ardi Kolah, 11/04/2014

Why customer satisfaction research is inadequate and we should look at understanding customer sacrifice


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