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Sky hi-fi External website

by Greg Taylor, 22/10/2014

Ever been to a wedding where the invitation asks you to submit your favourite tune for the DJ’s playlist? Ever hidden in shame as the dance floor clears and everyone tuts when your choice comes on?

Read more on Sky hi-fi…

 

We need new news External website

by Grace Regan, 22/10/2014

I’m going to start with a confession.

Until just over a year ago, I wasn’t interested in ‘the news’. I may now be the co-founder and editor-in-chief of a news company, but I’m pretty new to the news thing.

Read more on We need new news…

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

This year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.

Read more on 5 tips for a cross-device Christmas…

 

Nice one. External website

by Andy Nairn, 21/10/2014

Nice isn’t a word you encounter much in advertising these days. (Apart from when someone asks you the best airport for Cannes). It feels rather old fashioned. A bit vanilla. Damning with faint praise, perhaps.

Read more on Nice one….

 

Mobile advertising: Why blending in is the new standing out External website

by Patrick Hourihan, 21/10/2014

Changing content consumption habits, driven by the proliferation of devices means brands are having to innovate the way in which they communicate with consumers, particularly on mobile devices. At Yahoo, we looked at how consumers are reacting to brands’ new efforts to engage with them, what they like already and what they want in future.

Read more on Mobile advertising: Why blending in is the new standing out…

 

The germinator External website

by Greg Taylor, 21/10/2014

YouTube: https://www.youtube.com/watch?v=wZD8B7hd9X8

*ATCHOO!*

Ever feel like you’re sitting in a doctor’s waiting room instead of a train carriage? If your morning commute is an everyday battle to avoid catching something horrific, you need the Germinator Transit jacket.

Read more on The germinator…

 

NABS Tuesday Club Talk with Sir Martin Sorrell External website

by NABS, 21/10/2014

On Tuesday night we played host to a very special guest at our regular Tuesday Club Talk, with legendary ad-man Martin Sorrell taking to the stage at JWT. In what was his third Tuesday Club Talk, making him our most frequent speaker, Sir Martin ensured it was another memorable talk.

Read more on NABS Tuesday Club Talk with Sir Martin Sorrell…

 

40 brand logos with hidden messages External website

by Polly Becker, 21/10/2014

You’ve looked at them thousands of times, logos such as Amazon, FedEx and Coca-Cola, but have you ever really looked at them?

We take a look at the most famous brands in the world, and point out hidden design features and messages that most people have never spotted before. Infographic courtesy of Oomph.

Read more on 40 brand logos with hidden messages…

 

5 ways search benefits retailers External website

by Ben Cooper, 21/10/2014

The path to purchase is no longer linear. In a multi-screen world, consumers experience multiple touch points, via a variety of online and offline channels and devices, before the final conversion takes place.

Read more on 5 ways search benefits retailers…

 

DEFINITELY NOT MEADIOCRE External website

by Dave Trott, 21/10/2014

 

I just read Peter Mead’s new autobiography, it’s fascinating of course.

But not for the reason you’d think.

You’d think it would be difficult for him to choose the happiest moment of his life.

Read more on DEFINITELY NOT MEADIOCRE…

 

Doubling the 1% of what we’ve achieved…a snapshot from IAB Engage External website

by Paul Vallois, 20/10/2014

It’s only just begun: no, it’s not the opening line of a song, it was the theme of this year’s IAB Engage summit. It echoes the sentiment of Larry Page, at Google’s 2013 meeting, when he said: “We’re only at 1 per cent of what’s possible.” And while it’s laudable, it does seem as though the faster the industry runs at this, the quicker the size of the opportunity expands, and we’re left perpetually chasing our tail. Sometimes it is ability that holds us back, sometimes it is a deficit in skill sets, but often it’s good old-fashioned inertia.

Read more on Doubling the 1% of what we’ve achieved…a snapshot from IAB Engage…

 

What’s cooking? External website

by Greg Taylor, 20/10/2014

Half an onion, the scraps of yesterday’s roast, a couple of green beans and a jar of mayonnaise. What on earth are we going to have for dinner?

The contents of a mid-week fridge can lead anyone to despair (and a take-away). But now, Hellmann’s Brazil and a team of professional chefs are here to help.

Read more on What’s cooking?…

 

In our open, digital society, are our minds more closed than ever? External website

by Jon Davie, 20/10/2014

Justice used to be a religious ceremony, conducted in hushed courtrooms and viewed with a certain amount of respect. Now it’s a spectator sport. Serried ranks of Tweeters belt their support or opprobrium from the digital cheap seats. Newspapers offer live updates, precisely as they do for Premiership football. That really was a neat little jink by the prosecution, Barry. Lovely feet.

Read more on In our open, digital society, are our minds more closed than ever?…

 

The re-emergence of the human voice in tech External website

by Bhavesh Vaghela, 20/10/2014

It’s difficult to escape the reality of the ‘always on’ society, that is creeping up on the world as mobile has become the first screen. It may seem that the human voice and the phone call have, in many cases been replaced with a few taps on the screen – a result of mobile payments and shopping, through apps and social networks.

Read more on The re-emergence of the human voice in tech…

 

G&T A&E External website

by Greg Taylor, 17/10/2014

It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.

Read more on G&T A&E…

 

Convergence is key: The future of the ad industry lies in building bridges External website

by Sarah Lawson Johnston, 17/10/2014

Today’s advertising industry is changing rapidly, with consumers actively engaging in an ever-diverse mix of online and offline media channels on a daily basis.

Individuals now have more control over how, when and where they engage with different media and – as a result – marketing models need to be dynamic and agile to keep up with changing consumer demands.

Read more on Convergence is key: The future of the ad industry lies in building bridges…

 

Why Facebook’s clickbait crackdown is important to your brand External website

by David Turton, 17/10/2014

You’ll never guess the changes Facebook is implementing to stop clickbait…

It’s a familiar sight to anyone scrolling down their newsfeed. Mysterious headlines with intriguing images that just tempt you to click through and see what it’s all about. ‘You’ll never guess what this woman did next’, ‘what follows will blow your mind’ and the equally clickable ‘what the hidden camera recorded was utterly terrifying’.

Read more on Why Facebook’s clickbait crackdown is important to your brand…

 

Faster food External website

by Greg Taylor, 16/10/2014

“Wait a minute, I’ll just take a picture before you start.” If your food is forever going cold because your friends insist on snapping/filtering/Instagramming every meal you have, you need to book a table at The Secret Restaurant.

Read more on Faster food…

 

How an advertising agency could help defeat Islamic State External website

by Hugh Salmon, 16/10/2014

On 4 October, Lord Dannatt, who was introduced as a former ‘Chief of The General Staff and Head of the Army for several years and knows the Middle East well’, was interviewed on BBC Radio 4.

Read more on How an advertising agency could help defeat Islamic State…

 

Pizza face External website

by Greg Taylor, 15/10/2014

YouTube: https://www.youtube.com/watch?v=GJFayU3sDok

Too tired to cook? Too weary to make a call? Too exhausted to type? Wow. You should see someone about that. And that someone is ‘Dom’, the new voice-ordering app that lets you order pizzas from Domino’s just by speaking into your phone.

Read more on Pizza face…

 

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FROM THE BLOGS

The Wall blogs

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Nice one. External website

by Andy Nairn, 21/10/2014

 

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