Brand Republic blogs
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by Chris Arnold, 17/09/2014
This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. But is it really because gluten-free has become one of the biggest fads of the last decade?
by The Wall, 16/09/2014
“It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.”
by Lindsey Clay, 16/09/2014
It has been a while since someone at the top of a big global tech firm has said something ridiculous about TV. Thankfully, Apple’s CEO Tim Cook has noticed this and taken one for the team by claiming TV is ‘stuck back in the 70s’.
by Dave Trott, 16/09/2014
In 2012, Emma Sulkowicz was raped in New York.
But not on the streets of Harlem.
She was raped in her bed, in her bedroom, in her dormitory, in her university.
by Joel Cere, 15/09/2014
We knew that just aping existing commercials and focusing on product features might not create a strong emotional engagement that would prompt any action online.
by Daniel Todaro, 15/09/2014
by Tara Beard-Knowland, 15/09/2014
One would think that, because more than half of us struggle to ‘switch off’ (57%, according to the Ipsos Global Trends Survey), we would look for less, rather than more, technology. But, as ever, Apple’s latest launch was eagerly anticipated and, as usual, met with mixed reactions. And the launch was bigger and better than ever, unveiling the iPhone 6 in 4.7-inch and 5.5-inch varieties, a 13-inch iPad and, unless you’ve been living under a rock and missed it, the much-anticipated smartwatch.
by Greg Taylor, 15/09/2014
Neighbours. Everybody needs good neighbours. With a little understanding, you can find the perfect sledge, lawnmower or ironing board. Whilst the residents of Ramsay Street in Australia’s most popular soap opera generally shared more intimate experiences, residents of Switzerland can now help their neighbours out on more practical matters through Pumpipumpe.
by NABS, 12/09/2014
It’s hard to believe that a year has gone since the last NABS Fast Forward - but it must have because here we are, fresh faced and ready for a new challenge. Joining us on that challenge is a new group of the most talented, ambitious and motivated young people in our business – which is in equal parts terrifying and exciting as a mentor. As usual they are drawn from across our industry, preserving Jeremy Bullmore’s original intent to unite media and creativity. But this year we also have media owners and clients in our midst. A brave joining of hands indeed.
by The Wall, 12/09/2014
There is some co-branding that is deliberate and welcome and some that is not. Big international brands appear less than keen on any association with Canadian music producer and performer, Deadmau5 (a.k.a. Joel Zimmerman), writes Lucy Harrold.
by The Wall, 12/09/2014
Wearable tech has been the “next big thing” for a little while now but has yet to really become a standard in consumer life outside the fitness market. In fact our Consumer Connections System data shows that adoption is only at 3% and heavily skewed to the London.
by Greg Taylor, 12/09/2014
The moment everyone dreads. You reach inside your beautiful new jumper/shirt/dress/onesie, fumble for the label and read the fatal words ‘dry-clean only’.
Now, thanks to a collaboration between P&G and Whirlpool, that sinking feeling will be replaced by one of smug satisfaction. Swash, a new ‘home garment care system’, lets you ‘refresh, restore and dewrinkle’ your clothes from the comfort of your own home.
by Greg Taylor, 11/09/2014
Ever tried one of those dance arcade games? The ones where you have to hop like an idiot from one foot to the next, looking nothing like anyone dancing in the history of dance?
by Richard Blackburn, 11/09/2014
The CityLive Challenge is now in full swing. Two multi-disciplinary teams are pushing the creative and tech boundaries of what’s possible with digital Out-of-Home (DOOH), utilising our Manchester city centre screen network.
by Tamara Littleton, 11/09/2014
Managing social media at scale can be a tricky balancing act. You need to have strong direction from the central team, yet give local teams enough leeway to be creative. You need to stick to budget, yet have enough resource to adequately staff the campaign, and have people on stand-by if they’re needed to deal with better-than-expected response.
by Greg Taylor, 10/09/2014
Reduce, reuse and recycle. The three R’s that form the cornerstones of responsible packaging. Now it looks like ‘consume’ could be added to the list thanks to Wikifoods, Inc. (After a brief flick through our thesaurus, we failed to find any suitable synonyms beginning with R.)
Forget Apple’s newer, bigger, thinner phones. Yesterday’s announcement was all about Apple Watch External website
by Paul Bennun, 10/09/2014
It doesn’t matter how well it sells — the Watch is still a fascinating piece of design, and it’s worth attempting to look past the Apple Reality Distortion Field to examine what it actually is, what it actually does, and why Samsung or Google just can’t do something that good — because they really can’t, not for their first iteration.
by Irfon Watkins, 10/09/2014
With smartphone and tablet usage continuing to soar, mobile platforms will increasingly become the focus of advertiser’s campaigns and, as a result, of the media buying behind them.
by Chris Arnold, 10/09/2014
The adoption of NFC (Near Field Communications) by Apple has now sealed its success as the hot new technology marketers will demand.
by Damon Combrink, 09/09/2014
The digital marketing ecosystem is experiencing an attribution evolution. For too long, the industry has relied on the simple metrics of last-click attribution, regardless of the ability of this approach to measure the contributing factors leading to a sale or conversion.
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