Brand Republic blogs
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by Karen Connell, 02/10/2014
Coca-Cola is the giant of the soft drinks industry, yet the original mass marketer with the distribution reach of God has received quite a bit of negative press lately: carbonated soft drinks are losing their fizz with volumes down and profits harder to maintain. On top of this, it seems that the Coca-Cola Company has become the company we all love to hate.
by Chris Quigley, 02/10/2014
Social media and the prevalence of smart phones has led to the explosion of content creation. Mobile content consumption has subsequently rocketed over the last 12 months, with mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014 [Ofcom August 2014].
by Marcus Chidgey, 02/10/2014
Two recent announcements show the continued rise of social good on the business agenda, yet they also highlight clear differences as to how companies manifest their desire to help when it comes to action.
by Greg Taylor, 01/10/2014
An office party; a birthday celebration; a few drinks with mates that turned into a few too many. Whatever the excuse, returning home stinking of alcohol is something that many of us have suffered over the years (and doubly so the next morning). But what if someone created a drink that smelled of you?
by The Wall, 01/10/2014
In today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.
by Ed Hardy, 01/10/2014
As of 23 September Instagram has started serving brand sponsored ads on its platform to users in the UK. Its approach to the roll out is refreshingly sedate, only allowing a small number of hand-picked brands to participate, following strict guidelines for both content and frequency of posts.
by Lindsey Clay, 01/10/2014
I’ve started a YouTube channel where I post videos of me talking about my pony, which sadly died. Yes, I’m vlogging a dead horse.
Vlogging is a word I still haven’t come to terms with. It is one of several modern portmanteaus that rub me up the wrong way. Vlogging (video + blogging) lives alongside normcore (normal + hardcore), glocal (global + local), labradoodle (labrador + poodle), and twerking (twisting + jerking). If someone was to set up a vlog in which they dressed in normcore while glocally twerking and walking a labradoodle I would probably throw up.
by Greg Taylor, 30/09/2014
Pieter Mondrian was an artist best known for neoplasticism – a grid of primary colours painted on a white background. Homer Simpson is an overweight cartoon, best known for his love of Duff beer and lax attitude towards nuclear power. So you’d be well within your rights to question the creation of a wine inspired by the odd couple.
by Dave Trott, 30/09/2014
The problem with all prisons worldwide is overcrowding.
New prisoners come in, but the old ones keep coming back.
And all their time inside is spent with other criminals.
That’s their environment, that’s their only world.
by Chris J Reed, 29/09/2014
It was actually through this blog on LinkedIn, which goes to show the power of content marketing to create awareness and drive engagement in many ways, not just the intended ones.
by Greg Taylor, 29/09/2014
The saying goes that one man’s trash is another man’s treasure. Whilst it’s difficult to pinpoint the precise author of this pithicism (possibly Chambers Journal of popular literature, science and arts, 1879) it’s been used as the backbone for many a business in recent years – just look at eBay and Gumtree.
by Craig Barber, 29/09/2014
Near Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers.
by Michael Nutley, 29/09/2014
Mobile will hit the tipping point on 4 December this year.
That’s the date on which Google recently predicted search queries from mobile will overtake those from desktops. In other areas that tipping point has already been reached. At the recent AOP Forum on mobile advertising, The Guardian’s head of mobile and video Lee Fels revealed that, at weekends, up to 70% of the traffic to The Guardian’s football section comes from mobile.
by NABS, 26/09/2014
On 16th September, we had the pleasure of welcoming Rory Sutherland, ECD and vice-chairman at OgilvyOne and vice-chairman at Ogilvy and Mather UK, to host the latest in our Tuesday Club Talk series at the Museum of London.
by Jennifer Thompson, 26/09/2014
The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms.
by Daniel Brain, 26/09/2014
From Old Street’s Silicon Roundabout to West London’s Triangle, the capital’s much lauded tech scene continues to excite entrepreneurs, investors and politicians alike as we vie with the likes of San Francisco and Tel Aviv to become the world’s premier digital city.
by Greg Taylor, 26/09/2014
What happens to the feathers of chickens killed to make nuggets? To the wool of lambs slaughtered for Sunday roasts? Or the hide of cows used for meat?
Hang on, we can answer that last one. At least, we can if you live in New York. Husband and wife team Andrew Tarlow and Kate Huling are a restaurateur and leather goods specialist respectively. They both require one common ingredient – cattle – so they use the same cows.
by Greg Taylor, 25/09/2014
Freshly squeezed carrot juice. Goji berry, lentil and acai smoothie. A can of full-fat Coke. Chances are, if you asked people to name a healthy and nutritious drink, Coca Cola wouldn’t be high up their list.
by Lindsey Clay, 25/09/2014
We’re a diverse bunch at Thinkbox, but one of the things we definitely all have in common is that we rather like watching TV. If someone in an interview for Thinkbox said ‘I don’t watch TV, just not a big fan; I just like looking at Facebook and watching traffic’ then alarm bells would ring. Eyebrows would rise. It’s likely they’re lying, but even more likely they aren’t really us. We love Facebook and traffic too – and obviously we would follow employment law scrupulously – but no likey TV, probably no fitty inny at, er, Thinkboxy (will stop that now).
by Hugh Salmon, 25/09/2014
So, while the UK was talking about Scotland, someone has died:
‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled and poor in ways that are utterly inhumane.’
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