DigiTales

Segment Or Die

Bit OTT I grant you, but these analytics fanatics I’m listening to over here in SFO are pretty passionate about what they do.....

Read post

Categories:

Web Analytics  | 

Conferences

eBay's Approach To Analytics

eBay presented today at eMetrics on Improving Customer Experience – Some great content if a little poorly delivered...

Read post

Categories:

Web Analytics  | 

Conferences

Tesco, DunnHumby & Digital Data

Rufus Evison, the new digital guy at dunnhumby spoke today at the eMetrics Summit in San Francisco on Deep Data Diving – Bringing Online & Offline Inline.

In the 45 minute slot he outlined a digital approach to analytics but with some offline examples, really making the audience think about how offline data can be used in the same way as we use it online.

Read post

Categories:

Web Analytics  | 

Conferences

Banking Bank Holidays!

This'll be the second bank holiday this year I've missed through my dedication to the digital marketing industry....

Read post

Categories:

Web Analytics  | 

Conferences

Google's Gorn Phishing

Got an email from those nice folks at Google today about how to protect yourself from "phishing" attacks by the less fragrant users of internet technology...

Read post

19

Just spent a long weekend down in Dorset with a bunch of chums that haven’t all been together in the same room since school. With wives and children in tow, we all caught up on the many years apart other than the odd night out in London.

The talk inevitably got onto what we’re all doing now. Three were lawyers, one an estate agent, one a teacher and the host runs a deli and bistro just outside Dorchester...

Read post

Categories:

Small Business  | 

E-Commerce  | 

Conferences

Internet World - Free 3 Day Conference

I'll be speaking at Internet World on adCenter Tools for Marketers on Tuesday.

The conference is at Earls Court until Thursday and is FREE to register for...

Read post

Categories:

Conferences

Search & Social Media - Friends or Foes?

I'll be recording a webinar with the folks at Revolution and some distinguished panellists from MySpace, Latitude and BSkyB tomorrow, on whether Social Media & Search can co-exist or are they heading for handbags at dawn?

Register for the broadcast here - it'll be available on 30th April from 12 noon....should be a ripper!

What do you think? Are they heading for a fall out?

Read post

Good Online/Offline Customer Service Pays

I couldn't sleep over the weekend so got up and ordered a USB headset with a noise-cancelling microphone at 3am.....as you do! I need the headset as I'm starting to do a lot more multimedia for the adCenterCommunity.com site - webinars, podcasts, video etc....

Read post

Categories:

Offline/Online  | 

E-Commerce

iProd Yourself To Better Health

The Sunday Times has reported that Apple may be working on a "lifestyle companion system" that could mean linking music, personal training, fitness advice and even restauraunt recommendations to an individual via a single device nicknamed the iProd...

Read post

Categories:

Digital

Get With The Programs Apprentices!

Anyone who saw The Apprentice last night would have been amazed at how the "bizniz yoof" of today obviously have little grasp of technology...

Read post - comments (3)

Categories:

Technology  | 

E-Commerce

London Marathon Goes Digital

I’ve been a bit quiet for a week preparing for, running and now recovering from running the London Marathon.

What a day! It’s something I’ve always wanted to do and it certainly lived up to all the hype. I managed to get around the course in 5 hours and 43 minutes. My longest run had been 17 miles prior to the big day, so where the energy came from for the last 9 I don’t know except it’s true what they say about the crowd really lifting you towards the end.

Read post - comment (1)

Categories:

Digital

Brian Clifton's 1st Interview - Post Leaving Google Analytics

I've known Brian Clifton since we were asked to speak at the Reykjavik Internet Marketing Conference in Iceland in 2006.

Passionate, articulate and highly intelligent (well he has got  a PHD!) Brian has done much for the online advertising industry, preaching the importance of the sometimes misunderstood and underutilised discipline we call web analytics.

Last Friday was Brian's last day as Head of Google Analytics in EMEA, and he's kindly agreed to this exclusive interview where he reflects on what he's achieved, why he's leaving and what he's going to do!

Read post

Categories:

Web Analytics  | 

Google

IAB - Online Advertising Up 38% to £2.8B - WOW!

New figures from the IAB show yet again that the online advertising model is no flash in the pan....

Read post

Categories:

Research  | 

Internet

Death By Blogging?

Check out this article in the NYTimes to see what we Media Week bloggers have to endure to bring you news, views and opinion....

Read post - comment (1)

Categories:

Yahoo!  | 

Microsoft  | 

Blogs

In The Event Of A Fire.....

A friend of mine has just had a baby. The little boy Tom is a cute bundle of flesh and noise and no doubt will be the source of great joy throughout his life, as his parents guide him through to adulthood.....

Read post

Categories:

Technology  | 

DigiTalia

April Fool Too Far?

Now of course Brand Republic knew the BBC/Flying Penguin Story was a hoax! (Giggle!)

But how far did Infoworld go with their Google Buys Facebook gag?

One commenter thought these jolly japes could affect stock prices.

Does he have a point or should he walk the PRANK plank?

Read post

Categories:

Google  | 

Facebook

BBC Launches New Look News & Sport Sites

The BBC's press release here says both news and sport will go live, fully revamped this week.

Seems like they've just switched on the new news site which looks great!

"The new look will include higher profile promotion of the new embedded video service, extra emphasis around breaking news and live events, wider page designs and more ambitious use of pictures."

Read post - comments (5)

Categories:

Offline/Online

Masterclass on Search from Marketing Magazine

Guy Phillipson from the Interactive Advertising Bureau does a really great job in showcasing some of the products and services available to marketers via "Search"....

Read post

Categories:

Search Engine Marketing

Top Of The Search Results To You!

Next week I'll be in Dublin for Search Marketing World 2008. The inaugural conference last year was a great success. A short, sharp injection of searchification with a keynote from Danny Sullivan of Search Engine Land and tracks for the newbie and advanced search marketer alike...

Read post

Categories:

Search Engine Marketing  | 

Conferences