DigiTales Blog - Mel Carson

Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...
I couldn't sleep over the weekend so got up and ordered a USB headset with a noise-cancelling microphone at 3am.....as you do! I need the headset as I'm starting to do a lot more multimedia for the adCenterCommunity.com site - webinars, podcasts, video etc....

.....I asked the company, based up north, to send the headset "next day delivery". Being a small business they were not around at the weekend so processed the order yesterday - a bit tardy me being used to Amazon and the like working all hours.

Imagine my surprise when I got a phone call saying the item had been dispatched and I should get it today. If I had any problems I was to call them straight back.

It was a great example of old world customer service in a new world digital age. They may not have as a sophisticated fulfilment system as some of the bigger players but they made up for it with a human touch.

Just goes to show that small businesses can compete in this online age - they just need to behave a little differently....

 

 

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