I couldn't sleep over the weekend so got up and ordered a USB headset with a noise-cancelling microphone at 3am.....as you do! I need the headset as I'm starting to do a lot more multimedia for the adCenterCommunity.com site - webinars, podcasts, video etc....
.....I asked the company, based up north, to send the headset "next day delivery". Being a small business they were not around at the weekend so processed the order yesterday - a bit tardy me being used to Amazon and the like working all hours.
Imagine my surprise when I got a phone call saying the item had been dispatched and I should get it today. If I had any problems I was to call them straight back.
It was a great example of old world customer service in a new world digital age. They may not have as a sophisticated fulfilment system as some of the bigger players but they made up for it with a human touch.
Just goes to show that small businesses can compete in this online age - they just need to behave a little differently....