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The Wethey Forecast

Is marketing spend an investment or a cost?

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I was struck by yesterday’s front page headline in Marketing: ‘Woolworths pares back spend as sales fall away’. Isn’t it supposed to work the other way? Don’t brand owners spend to increase sales? Just asking.

Published Apr 19 2007, 12:33 PM by David Wethey

Filed under: marketing, marketing spend, Woolworth

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by George Parker

April 23, 2007 12:49 AM

Dear old David must be spinning at a high rate in his posh French grave. Cheers/George

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