Janet Belmot's Blog

If you haven't been reading my emails (against the law), been to one of my dinner parties or stood near me in the Post Office, you'll have NO clue that I'm starting up my own agency.

Ha ha! Imagine me running an agency!

Actually, it's not that funny and DO NOT bother wasting imagination time - just watch me 'at it'.

For my agency name, I had three STRONG contenders:

• Bacon
• DEFINITELY Bacon
• Belmot, Gamper and Trooput

I DEFINITELY like 'Belmot, Gamper and Trooput' but I can't find anyone called Gamper (bad start) or Trooput (just as bad continuance) in Dorking, Brockham or Mickleham. You couldn't get me to source staff from Redhill even if you paid me.

If you're determined to put this to the test, pay in cash but do NOT expect it back. I need the money.

Bacon is a red-hot scorcher of a name that's making my monitor sweat just having it on screen. But if you apply the Belmot Client Brainspace Visualiser (BCBV) and put yourself in the mind of a client, you get this process:

"Bacon sounds like a SCORCHING good agency, but can it definitely deliver the ROI bacon?"

Conclusion = allow no room for client-brain doubt. They're not that sharp to begin with.

So if you do the maths, the winner is 'DEFINITELY Bacon'. No-one is ever going to think that 'DEFINITELY Bacon' is going to do anything but deliver a stack of ROI bacon up to the ROOF. Possibly beyond.

I'm still working hard on mission statement (you would not BELIEVE what my pad looks like!), but the best I've got at the moment is:

"When everyone else is zig-zagging like a moron, we DEFINITELY deliver the bacon"

It's obviously punchy but I'm not sure it disparages competitors enough yet.