One month earlier than predicted, Facebook has overtaken MySpace, with more UK unique users in August (6.5 million) than MySpace (6.4 million). As Revolution points out, both are now visited by one in every five Britons online:
“Some have theorised the future of social networking will revolve around specific interest-groups as opposed to the general behemoths that dominate today. The fact that a number of the fastest-growing networks concern specific interest areas, such as business (LinkedIn), travel (WAYN) or music (Imeem), seems to add credibility to this theory,” said Alexander Burmaster, European Internet Analyst, Nielsen//NetRatings.In terms of social network engagement, Britons spent the most time on Facebook most total (991 million minutes) followed by Bebo (600 million minutes) and MySpace (540 million minutes). Virtual world Second life is the leading social network in terms of monthly time per visitor (5 hours 29 minutes) followed by teen community Habbo (3 hrs 6 mins) and Tagged.com (2 hrs 40 mins). The social networking boom shows no signs of slowing - almost half (48 per cent) of Britons online (15.3 million people) visited at least one of the ten most popular social networks in August 2007.
“Some have theorised the future of social networking will revolve around specific interest-groups as opposed to the general behemoths that dominate today. The fact that a number of the fastest-growing networks concern specific interest areas, such as business (LinkedIn), travel (WAYN) or music (Imeem), seems to add credibility to this theory,” said Alexander Burmaster, European Internet Analyst, Nielsen//NetRatings.
In terms of social network engagement, Britons spent the most time on Facebook most total (991 million minutes) followed by Bebo (600 million minutes) and MySpace (540 million minutes). Virtual world Second life is the leading social network in terms of monthly time per visitor (5 hours 29 minutes) followed by teen community Habbo (3 hrs 6 mins) and Tagged.com (2 hrs 40 mins).
The social networking boom shows no signs of slowing - almost half (48 per cent) of Britons online (15.3 million people) visited at least one of the ten most popular social networks in August 2007.
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Robin Grant
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