Over here in the States, you have to laugh at all the recent hoopla surrounding the launch of Starbuck's new logo... which in actuality, isn't all that new. The logo -- which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color -- is getting mixed reviews from marketing and public relations experts.
It features a semi-bare-breasted mermaid with her tail fin split in half. Ooooah, naughty. The previous green logo showed less of the mermaid. A Christian group in San Diego called "The Resistance" is offended by the new logo and wants consumers to boycott or complain to the Seattle-based coffee chain. (So, what else is new?)
Some PR experts are taking the new logo a little less seriously. "Seattle is known for people who like the peace pipe and this looks like the work of someone smoking some while watching 'A Fish Called Wanda' in the Pink Taco Restaurant," said Jason Rose, president of Rose & Allyn Public Relations. Yeah... I can see that, through a cloud of smoke.
George Parker
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