Starbucks needs to revitalise itself and has launched an online social networking community (
www.mystarbucksidea.com). So what will happen next?
Personally I think it's a great idea. Starbucks customers can make suggestions which get voted on and then Starbucks will put them into action. It's an excellent example of crowd sourcing. Someone suggested free coffees on your birthday - you've got until October 19 to implement that one!
Starbucks has always talked a good story about being part of the community. Well now it is and it would be a tragedy if it let this great idea slip. I hope this inspires Starbucks to use social media in other areas as well. Surely it will not be long before other high street chains follow suit or will they be held back for fear of receiving the dreaded 'feedback'?!
www.itsopen.co.uk
