Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

Directory

 

The 50 most creative people in the world 

Comments:4   Add your comment
Creativity Magazine, which I suppose is the US version of Creative Review, recently announced its list of the top 50 creative bods around the world. Unsurprisingly there is a bias towards American creatives - that's to be expected - but what was really interesting for me was that there was not a single English creative from an ad agency. How the mighty have fallen?

There was some English representation in the list. El Presidente himself, Simon from Poke, is in there. Great photo. Jonathan Ive, is also there, along with Radiohead (eh? - one poxy little PR stunt that didn't really work and suddenly they are god's gift?). But the only person from a UK traditional agency is, of course, Juan from Fallon.

This will no doubt cause another 200 Juan bashing comments over at Scamp's blog but that's the way it is. No other person, or team, has done anything consistently good over the last few years in that particular sphere. Where the UK continues to do well in design, digital, music, the dominance in advertising is dead.

Why is this? Well, the answer is actually also on Scamp's blog: If the people on there who spend so much time slagging off other people and bitching about budgets and anything they can think of actually spent their time reacting positively to the changes in the industry and coming up with some interesting work the UK adscene might actually get somewhere.

Comments

April 3, 2008 9:32 AM
 
James, while I agree there are precious few UK ad agency creatives doing much to stimulate and entertain at present, you surely have to question the integrity of a list that places Ridley Scott at number six. The man hasn't made a good film since Blade Runner.
 
 
April 3, 2008 12:19 PM
 
These things can be very subjective. Some people (certainly people outside advertising) would argue that ad people are not very creative. I've even read damming comment that we are the dump bin for people who can't make it elsewhere - harsh I know and untrue but that's how others see it. Especially as we spend most of our time stealing ideas from other people. Guinness and many more. Few people are aware of the number of legal cases against agencies for stealing creative ideas. Probably just as well no Brits are listed, egos are big enough a sit is.
 
 
April 6, 2008 11:59 AM
 
why can no one outside of North America sign up for newsletters from Creativity Magazine?
 
 
April 21, 2008 10:14 PM
 
Charlie - so they can keep the good stuff to themselves. It's war out there you know!
 
To comment on this post you have to be logged in

About this blog

Three Minute Happiness

What the hell is going on around here? A digital creative director tries to find out
 

About the author

James Cooper

Blogging for:

Three Minute Happiness

Member since: 03 Jun 2008

Last login: 20 Nov 2008

Total Posts: 186

 
 
 
 

Tags

No tags have been created or used yet.
 

Syndication