Both Asda and Tesco have signed up medium-name celebrities for milk adverts:
Tesco is championed by Martin Clunes. Clunes always gives me the horrors. I can't explain it but they're there.
Asda has put Paul Whitehouse on the prow. He's the Jack Palance of England and is famous for his "No. No. No." catchphrase.
If you're all surface and no brains, you won't keep thinking. But if you look closer there's a LOT more going on. EVERYONE is trying to sell you milk. What's the underlying reason?
In the last hour I've had Clunes, Whitehouse and now my husband trying to flog milk at me. Asda and Tesco have gone down the 'traditional' route of showing celebrities guzzling cow-juice on television. So far, I have NOT been influenced.
In contrast, Herman's strategy was poorly planned but effective (he came running in from the garden and told me we'd run out of milk).
It was persuasive and targeted, which puts him yards ahead of the herd. On the bad side, he was all of a dither and panting so the message was unpleasant to receive and took a LONG time to understand.
He's lying down now and breathing irregularly, which may be a first for an advertising medium. Scoop! You read it HERE first!
Janet Belmot
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Member since: 03 Jun 2008
Last login: 03 Jun 2008
Total Posts: 134
