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Advertising 2.0

73% of 18 to 24 year-olds blog or post online each week 

Comments:4   Add your comment

The headline says it all, but you can read more here.

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Published Apr 04 2007, 05:59 PM by Robin Grant
Filed under: , ,

Comments

by Philip Smith
April 5, 2007 9:13 AM
 
If you added text-messaging, I guess we'd be over the 100 % mark for interactivity from that age group (over 100 % thanks to those with more than one mobile).
 
 
by Will Callaghan
April 5, 2007 11:33 AM
 
The multi million dollar question is whether this group will continue blogging and networking into their late 20s. If not, what's the killer app for older age groups?
 
 
by Simon Wilden
April 5, 2007 4:48 PM
 
bet we wouldn't get to 100%. I'd happily bet nothing is ever true of 100% of an audience except for laws of physics, biology etc. one of the wonders of working with humans is there will always be an exception to every rule...
 
 
by Nigel Hollis
April 5, 2007 9:05 PM
 
This is one of those stats that does not pass the smell test for me. "73% of 18-to 24-year-olds posted or blogged online." Does that include comments on MySpace pages, travel sites, posting a YouTube video? If so, maybe. If they mean blogs specifically, then accroding to TGI it was 10% among this age cohort last year and I doubt it has climbed so high since then. As Will points out, the real question is will this behavior continue as their cohort becomes more time constrained and distracted by work and family life?
 
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