Considering there has been much talk recently in our forums over whether BBH's days producing top work are over, this seems to suggest that someone at the agency can still make very good work indeed.Shame it can't do it for some of its clients. The British Airways ad (BBH's first), as many have now said, was a disappointing, flat, and, by the looks of it, a very expensive piece of work.
One person compared it to a "corporate video from the 1980s by mistake". Not what you would expect for BBH's first piece of work for an iconic brand like BA.
James Hamilton on Campaign put it this way: "it wasn't until the familiar old music kicked in that I realised it was a BA ad. BA uniforms simply aren't iconic enough to convey the message until way too late in the ad".
Still, free coffee and muffins? Sounds like a good place to work.
Gordon Macmillan
Blogging for:
Member since: 03 Jun 2008
Last login: 20 Nov 2008
Total Posts: 1,220
