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The Wethey Forecast

Sir John Hegarty – recognition for John, BBH and the whole industry

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Almost forgotten what it was like to get good news in the morning paper. Then on Saturday we read that both Hegarty and Beefy have been knightedJohn’s has to be the first knighthood for someone who actually writes the ads – as opposed to a suit, whose citation is usually for good works of one sort or another. It is a bit like cricket, where they said Francis Drake was the last bowler to be knighted (before Alec Bedser received his overdue recognition). And now gongs for both a CD and another bowler! Very exciting. Sharp-eyed readers will also have spotted a CBE for a planner (Leslie Butterfield) and an OBE for a media man (John Ayling). So advertising is OK again. No nonsense either about services to the marketing communications industry. ‘Advertising’ is how it was described – and quite right too.

I rejoice for this recognition of excellence. Hegarty is clearly the outstanding talent of his generation, BBH has done wonderfully well. And the industry – our industry – does a fantastic job in simultaneously making companies successful, consumers happy, and people laugh.

Published Jun 18 2007, 10:12 AM by David Wethey

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by Philip Smith

June 18, 2007 12:02 PM

Great point but I do think Mr Ayling would be very disapointed not to have been included in your list of bowlers, David - after his work with the annual media cricket game for the Lords Taverners ...

by WETHEY

June 19, 2007 7:24 AM

true - but he still hasn't been knighted...........

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