Gotta be careful here, but The Guardian reports that The Big G will end their agency subsidy at the end of 2008.
Damian Burns, Head of Agency Relations at the media giant and someone who can drink Guinness prolifically, says there's been a "mixed reaction."
I gather the news has not been welcomed by some agencies who depend on the size of the kickback to help them win business, but applauded by others who feel they could do a better job, but up until now haven't had the level playing field on which to prove their mettle.
Would anyone care to comment, not on Damian's drinking prowess, but on the news?
