Even though over here, the recession is really starting to bite - Just don't tell the President - And people are freaking out that gas (petrol) is now up to $3.60 (under two quid) a gallon, and filling up your Humvee costs as much as the GNP of a small, but only slightly corrupt, African nation, the online ad biz is booming.
News in the past week indicates that Google, Yahoo, and Microsoft have seen their first-quarter earnings grow more than 30%. Obviously, the fact that the Internet is less expensive, more targeted and easier to track than most traditional media -- and at a time when marketers are pinching pennies, they obviously want to be accountable for every one.
According to analysts here in the US, 38% of marketers expect to increase their online ad spending during the economic downturn, a number only slightly higher than the 36% who expect to decrease their traditional media outlay. Either way, I'm sure you guys are seeing the same thing over there. Anyone want to buy a slightly used "Hummer?"
George Parker
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Member since: 03 Jun 2008
Last login: 03 Dec 2008
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