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‘Crazybusy’? Not me. Not any more. 

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I don’t know how many of you caught Lucy Kellaway’s piece in the FT on the new American business book 'Crazybusy' by psychiatrist Dr Ned Hallowell.  

‘CrazyBusy’ is about the perils of Attention Deficit Disorder, and the risks we run, when we are, as Hallowell puts it: “overstretched, overbooked and about to snap”. Kellaway’s take on the book was that if you’re too busy for sex, get round it by taking your Blackberry to bed.

The Easter break is a good time to take stock – and for me a better time to make resolutions than in the aftermath of the extended Christmas/New Year holiday. I started thinking about conventional questions and predictable answers. “Are you busy?”, is up there with “How are you?”, “How was the weekend/holiday?”, and “Is everything all right with your meal?”.

“How are you?” isn’t a cue for a full medical bulletin – although I find that the older I get the more tempted I am to share a few symptoms and go for the sympathy vote. Questions about the weekend and your holiday always seem to be answered with an enthusiastic “great”. But can all weekends and holidays be that good? In restaurants I do know people who have the guts (if that’s the word) to give the waiter a truthful answer as you start masticating the first forkful of polenta, but does it make it a happier dining experience for you, and importantly your companion? And as for the “busy?” question, don’t you always hear colleagues, business friends - indeed yourself – say “Busy? We are absolutely rushed off our feet”.

When you think about it, it’s a pretty self-defeating answer. Clients, prospective clients, colleagues are not going to be encouraged. If David’s that busy they had better not make his life any worse by offering him that assignment. Family and friends are not going to react any better. They will be thinking that if Ned Hallowell isn’t available, they ought to find another psychiatrist to sort him out.

So here’s my Easter resolution: I’m not going to be CrazyBusy any more. From now on life is going to be about having plenty of empty slots in the diary, weekends off, time for golf. Thanks Lucy. Thanks Ned. No more BlackBerry under the pillow. It can sit on my bedside table beside my ‘To do’ list.

Comments

April 2, 2007 4:12 PM
 
Pleased to hear about it, David. I was with you at the world cup and you missed both the goals against Trinidad and Tobago as you were on your Blackeberry at the time.
 
 
April 2, 2007 4:20 PM
 
Which is why, I guess, that people think that showing goals on mobile phones will be such a big draw for users. I like the idea that CrazyBusy is to be avoided, but as for putting people off by saying that you are busy ... isn't there an old adage that says that if you want something doing, you ask the busiest person you know to help you? After all, they are driven, organised, well-connected and so on. If that's true, perhaps we should always say we are CrazyBusy ... busy or not.
 
 
April 3, 2007 7:13 AM
 
David - I agree with the philosophy unless of course you're saying you're too busy too look after my business. Because isn't that the point, the 'over-busy' either have too many things to do in reality and people asking them to do things that will accept no delay (which is rare) or else they are taking themselves and what they do too seriously and inventing the perception that the world will stop turning if they don't play their part? (which is more common) and by the way I've got loads for you after Easter
 
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The Wethey Forecast

Musings from Agency Assessments' Chairman on agencies, clients and the business of advertising
 

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David Wethey

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Member since: 03 Jun 2008

Last login: 09 Oct 2008

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