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iPod - the Next Generation 

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And the beat goes on. Apparently. That's the line Steve Jobs and his pals at Apple used to announce the latest incarnation of the iPod last night.

The daddy of MP3 players has changed and the beat of the new iPod is very different to the old one it seems. For instance, gone is the revolutionary scrollwheel concept, replaced by a 'touch sensitive' screen (akin to the iPhone). But that's not the only thing that's changed ...

No longer is the iPod available in white. Heresy. At least initially the 6th generation iPod has ditched the iconic white plastic casing in favour of aluminium and black (how long before we witness a 'classic' version being launched in white, naturally as a more expensive limited edition retro model ?). God I'm cynical.

Actually the new iPod has much more in common with the iPhone than the previous model of the iPod. Makes sense I suppose but I'll miss that scrollwheel. In fact the buzz phrase for the new model is the iPod Touch, courtesy of it's new large (3.5") touch sensitive screen.

The new version will also play movies and TV programmes as standard. Nothing new there I hear you cry as you could already play these files on some of the old versions of the iPod. Well that's true but you haven't been able to download them via integrated wifi before have you ? Yes you can access the internet, visit iTunes, download a song or movie and never need to sync it with your computer. Cool hey ? What's more, due to a deal carved out with Starbucks, you will be able to download any tracks you hear whilst sipping your tall decaf skinny lattes.

The marketing opportunities are clear to see. Internet access. Nuff said. No wonder Steve Jobs described the new iPod as one of the "7 wonders of the world". Well I reckon that's pushing it a bit and let's put it this way, when it launches in time for Xmas I can honestly say I dont need one. But, boy oh boy, do I want one.

 

Comments

September 6, 2007 9:13 AM
 
I'm glad to see the back of all that Henry T Ford in reverse whiteness. I've had two always wanted a black one or maybe even some other crazy colour.
 
 
September 6, 2007 10:00 AM
 
looks great but it only has 16GB of memory. which by today's standards is little poor (you can get 160GB 'classic' ipods). 16GB may sound like plenty to a lot of people, i'm still on a 20GB ipod but as my music collection grows it is of course getting more full. and i don't even have videos or TV programs on there. clearly another apple ploy to hold back and generate more sales by slowly releasing bigger memory versions. which is a shame as it tarnishes the whole thing a little for me.
 
 
September 6, 2007 10:03 AM
 
Heresy indeed Steve, to not have white as a colour option - do any of the colour options match your wardrobe? The design does sound great - can you buy (blag?) one and report back to us on its functionality?
 
 
September 6, 2007 10:41 AM
 
Here Here Alex - we all go out and buy this one, then at Christmas the super duper 40 GB comes out and then the phone comes out, which seems to be exactly the same as this new ipod but with a phone. I can just see the fatcats dancing around in Apple land with their white earphones, probably listening to the 10th generation iPod that makes coffee and could be released tomorrow but that would mean they could miss out on the squillions made by flogging all of the generations in between to us. Oh well, having said that cant wait to get one.
 
 
September 8, 2007 1:32 AM
 
See my take on the $200 iPhone price cut on "MadScam" and how it just proves Steve is one evil little bugger. Cheers/George
 
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Steve Blakeman

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Singapore Slings - Cultural Media Learnings of Asia Pacific for Make Benefit Glorious Nation of Great Britain

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